Inventor Shayle Durkin recalls a terrifying incident on the Driscoll Bridge on the Garden State Parkway just a few years ago, “I was driving behind a large SUV, that suddenly pulled out from in front of me at the last second to reveal that a woman was broken down right in my lane of traffic. I swerved to avoid her and nearly hit her at more than 50 mph! Leaving that scene I said, “God, there’s got to be a better way for the person in that situation to protect themselves!” that’s when Heads Up! was born.
Heads Up! is a highly reflective, brightly colored safety flag that attaches to the window from inside of the vehicle. Telescoping more than five feet above the roof of the car it better identifies a vehicles location to oncoming traffic in the event of a dangerous stop on the road, virtually eliminating dangerous blind spots that exist in heavy traffic volume.
A five time award-winner including best Automotive Safety, Industrial Safety, and Personal Safety and Security categories at the annual INPEX invention show in Pittsburgh, the Elevated Roadside Alert System is gaining favor with major roadside assistance automobile clubs, auto dealerships, federal and state governments including the military, and will soon be available to consumers with a two minute TV infomercial.
Sergeant Joseph Markulic, a Traffic Safety Supervisor in the neighboring town of the inventor, saw the safety potential in the Heads Up! device when Mr. Durkin first presented it to him for review.
“He put it up on his car in our lot and I immediately saw that this was something that would help people stay safe on the road. I asked him how I could be of help.”
Mr. Durkin and his engineers have been developing the product in various modes of prototype for nearly two years when recently a major breakthrough in a design revision made it possible for the end-user to not only store the device in their glove box, but enabled them to use the product without ever leaving the safety of their vehicle. “This was a huge breakthrough for us and received the highest level of confirmation recently at the Governor’s Highway Safety Association’s annual meeting in Savannah.” The GHSA is comprised of federal and state agency policy makers, as well as traffic safety educators, advocates, and law enforcement leaders who meet to discuss what’s working for them in highway safety. “The product was very well received”, said Durkin “,especially when folks saw that the product was used from inside of a vehicle.”
As they prepare to go into the marketplaces mentioned earlier, Mr. Durkin is hopeful for a positive outcome. “I don’t really care about the financial rewards, sure it will make a difference for my family and partners, but at the end of the day peoples lives are going to be saved.”
According to Sgt Markulic, ”3,000 people are struck and killed every year while stopped on the side of the road.” visibly distressed he added , “this is a no brainer.”
For more information on Heads Up! Safety Inc., or to contact the inventor and CEO of the company Shayle Durkin:
CEO
Heads Up! Safety
27 Academy St
Farmingdale NJ 07727
732-921-1495
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