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Tuesday, November 24, 2009

BLUE THING #1: TNNW Surveys, Analyses and Findings

TNNW Surveys, Analyses and Findings


The original survey question and link is set forth below:

“Which five top online social/business networks (please number them in order of effectiveness) have afforded you the most value/results?”

Please take a moment and fill out the survey form below. If it does not appear (because of incompatibility with your browser, a hypervigilant popup filter, or because of a deeply ingrained fear of rejection), just click on: and the form will pop up and fill your computer screen instantly, like a movie closeup of Steven Segal, but in a more annoying fashion (assuming that this is possible).

If the preceding url is just too long for you, you can use this one instead and save an immeasurably insignificant amount of time: .

We value your feedback, and would appreciate if you took a few moments to respond to some questions. This survey will close on 11/20/2009. Once again... that nasty form popup link should be right under here...

For the complete TNNW Survey #4 results, findings and analysis, click HERE .

IN BRIEF: There were 40 responses to this Survey #4 -- a relatively small number of responses due to the open-ended, written-formatted (as opposed to multiple choice) survey format. We strongly suggest you view the complete results by clicking here, but a synopsis of results findings and analysis follows:


1. The top two social media were Facebook and Linked In, with Twitter a close third.

2. In the vast majority of cases (> 85%), an individual who choose Linked In as his or her first choice choose Facebook as his or her second choice, and vice versa.

3. The individuals preferring Linked In generally chose it thematically because of the businesslike and focused nature of the platform. High signal-to-noise ratio.

4. The individuals preferring Facebook generally chose it thematically because of the focused nature of the platform, and its relationship -friendly (multimedia) and comprehensive, communicative nature. It is perceived as a mixed business and social medium, each of which aspects is perceived to enhance the other.

5. Facebook is perceived to offer greater value to its adherents than Linked In, which is narrower in communications options, and offers various tiers of service at varied fees. Facebook is the largest of these platforms, and is still growing at a faster rate than Linked In. Generally speaking, Facebook is far-better branded than Linked In, and it markets aggressively and in a "cooperative" manner with other platforms, which it does not treat as competitors, but as additional selling outlets.

6. The three most important platforms for an individual to have a presence on are Facebook, Linked In and Twitter. Organizations (companies selling services or products) are served better by Facebook and Linked In. Job seekers and consultants in search of branding and client acquisition are directed to Linked In as a high priority.

7. Twitter adherents invariably choose Twitter because of its ease of operation, its across-the-board accessibility through many user-friendly applications, its multipost capability and its ease of use.

8. Facebook, Linked In and Twitter are the dominant platforms in the business networking arena, with a grip on more than 90% of the marketplace. This last item was not derived from the results of this survey, but through supplemental research.

A NOTE ABOUT BIAS: Bear in mind that most of the responses were derived from respondents through Linked In, Facebook and Twitter. The other media and moderators which were approached with the survey, were significantly resistant to posting the actual survey than the top three. The reasons for this reluctance are the subject of conjecture, but one possible reason is that the platform operators and the moderators anticipated results which would minimize their significance and popularity.



TNNW Survey #5 is forthcoming under separate cover! Keep a lookout. The only's multiple choice.


Douglas Castle (

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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