TNNWC Publications And Informational Products Division publishes The National Networker (TNNWC) Weekly Newsletter and The BLUE TUESDAY Report especially for entrepreneurs and early-stage venturers; free weekly subscriptions to these informative publications are available online to all entrepreneurial Members of TNNWC.

Membership in TNNWC is free (it's automatic for any subscriber to any TNNWC Publication) and available at our website. When you arrive there, just click on any of the JOIN US or BECOME a MEMBER buttons or links.

Thursday, September 24, 2009

OPTIMIZING YOUR IMPACT: Eliminate Clutter; Increase Response

Optimizing Your Impact with Jeff Schomay

Clutter = Attention killer.

Look around. It’s the information overload age. We have more clutter in our lives than ever, attacking us from without and within. Like water or lightening, we humans will tend to follow the simplest and most direct path. Will that path lead to you… or away from you?

Just because you have lots of information to get across doesn’t mean you should put it all out there in front of your audience. The more there is to look at, the less the viewer sees. A simple, well organized presentation of your core information can catch, hold, and build attention better, and lead the viewer to a stronger, better directed response.

Everything can use some de-cluttering. How about the space around this article - is it cluttered? How does that affect you? How about your own newsletters, websites, blogs, advertisements, elevator pitches, package design, etc, etc? I bet you can cut half the clutter there and still get across all your important points. And I bet you get a stronger response too.

It sounds simple, but the impact is significant. Now go de-clutter!

Jeff Schomay
Want to make a better impact on your audience? Let’s talk.

For more information, please visit Jeff's TNNW Bio.

Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free - Click HERE.
The National Networker Companies
Forward/Share This Article With Colleagues And Social Media:

No comments:

Blog Archive

BNI News Feed

The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


Site Credits:

Featured in Alltop
ALLTOP Business
News Wire. HOT.
Cool Javascript codes for websites  Fabulous Free Calendars

Create FREE graphics at