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Friday, May 22, 2009


Networking Your Website with Rita Wilhelm

I have enjoyed writing for the National Networker the last few years. I hope that all of you have enjoyed my column as well. I have had some business opportunities come along in the past few months will demand more of my attention. With that being said, this is my last submission to The National Networker.

As this is my last column, I thought it would be good to review some important aspects about ‘Social Media’. So let’s do that now.

What is Social Media?

Social media is the conversation that takes place online between people. It may be in the form of videos, wikis, blogs, forums, podcasts, social bookmarks, etc. Sites like Twitter, Facebook, YouTube, Wikipedia, MySpace, Digg, Technorati, Delicious, and thousands of other niche online communities are all part of the online discussions that are taking place all over the internet.

Why should you care?

70% of people do research online before buying a product or a service. Additionally, 51% of internet users spend most of their time reading and watching personal content that is created by other people? They are watching videos, reading blogs, reading posts on message boards, etc. And, according to Jupiter Research, 30 percent of frequent social networkers trust their peers' opinions when making a major purchase decision, but only 10 percent trust an advertisement.

It’s in those social networks, that people stumble upon solutions to problems and new ways of doing things. They get together, and start communicating. They build friendships along the way. They become interested in things they read about, and then start searching to learn more about new things.

It’s through browsing blogs and other social media, that people may discover you, and that you are a solution to their problem!

What does this mean for you?

Basically, this means that as a business person, you need to be in the path of your target audience. Whether you are in product or service sales, you need to be where your target audience is spending their time, so that they find you!

I wish all of you much success. Please come and visit my blog, where I share different online marketing strategies that have been successful for me.

Posted to THE NATIONAL NETWORKER (TNNW). All rights reserved.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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