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Friday, May 29, 2009

FRANCE: Becoming a High-level Athlete in Word-of-Mouth Marketing

by Thierry Mazué
French Bureau Chief

Becoming a high-level athlete in word-of-mouth marketing
Social media marketing – Skills acquisition.

Competitive race car drivers, tennis players or golfers who seek to perfect their moves on a course or on a court, rehearse the same gestures over and over again.

Some successful athletes have described this process in great detail in published accounts.
The moments preceding a given move are perfectly orchestrated and carefully segmented, second by second, from visualizing the next move to identifying the factors that will perfect their aim…

What do all these phenomena have in common? Training, without a doubt, which serves to create the good habits and muscle memory that will make it possible, in a real-time situation, to reproduce what was learned and integrated.

How many of us know or have experienced these good practices? There are many of us.
What about your word-of-mouth marketing? What is your level of training?

How do you create the habits and techniques that ensure the best possible performance?

Growing your business through word of mouth is based solely on relationships, which require a significant commitment of time and effort.

Do you know a better way than to get out and regularly meet new people, while progressively learning to:
- better communicate with them,
- help them in their business,
- follow up effectively,
- expand your network,
- take control of the recommendations you receive?

Increasing your networking skills is essential to growing your business. This is even truer during a period of economic slowdown.

The real question is: Are you doing everything you should, in a structured and systematic fashion, to obtain the results you desire?

Imagine that you were in a position to know:
- Which recommendations you are going to receive
- When you will receive them
- From whom
- The amount corresponding to each one
- The number of prospects you need at any given time to reach your goals

Social media marketing (or word of mouth, or recommendation marketing), and its application to business development, is a technique that must be learned. It requires serious commitment, careful practice, and the rehearsal of specifically defined phases that allow a business relationship to progress.

Let there be no doubt: As an entrepreneur, you are already a high-level athlete, in need of specific training to grow your business through recommendation.

Posted to THE NATIONAL NETWORKER (TNNW). All rights reserved.

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