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Saturday, April 18, 2009

MASTERING THE MEMBERSHIP MAZE: One Thing You Can Do Now That Can Change Everything

Mastering the Membership Maze with Glen Gould

The first quarter of 2009 is in the books. Now is the time when we look at the figures and identify trends. No doubt the figures will tell a story and as my mother always said, "figures don't lie, but liars sure can figure."

But what exactly are the figures telling us? What figures should we be considering?

And most importantly, what really matters? The last thing any one needs right now is someone adding to the negative news we are being bombarded with every day. But perhaps you are one of many examining your figures and you are beginning to believe that things are not going so well. Remember, the figures don't lie.

Of course there are many who are experiencing a great year. Their numbers are up and things are going well. What could be the difference for these people in this challenging economy? Could it be one thing? Most emphatically YES.

Those who have good results now or at any time most certainly have faith. Faith should not be confused with belief. Belief can be based on proof or fact. When your numbers are down and everyone around you is telling you that things are going poorly, it is easy to believe that things are going poorly. But belief does not trump faith.

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Faith is more than a good attitude or a belief that things will work out for the best. Faith is confidence or trust in a person or thing. Faith is belief that is not based on proof. In the example of our numbers being down, one would believe that the numbers are down based on the evidence, but could still have faith that things are going well regardless of the evidence. Faith requires trust, confidence, and belief not based on proof. Simply put, faith is a choice. It is the choice of optimism over pessimism.

Which brings us to the one thing you can do now to change everything. You can choose to have faith that things will be good. You can have faith in your company, your product, your service, and yourself. You can have faith that your clients will buy and that they will pay on time. You can have faith that you will benefit from this economic climate and not be a victim of it. You can choose to have faith.

And when you choose to have faith the world will respond in kind. People who have faith are more optimistic, more jovial, and more engaging. People are naturally attracted to those who smile more, speak positively, and are engaged with others in a positive manner. You will be more attractive when you have faith. And others will want to be around you and do business with you.

You'll receive more orders, more leads, more referrals, and more money. This will lead to a self-fulfilling prophecy: I have faith that things are going well and they are. I am more attractive to others, more people want to be around me, and more people do business with me. And they are telling others about me too!

The choice is yours. You can believe what everyone is telling you or you can choose to have faith that you are exceptional. Choose to have faith and you will find that networking is easier, referrals are plentiful, friends are abundant, and your wallet is fat.


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Posted to THE NATIONAL NETWORKER. All rights reserved.
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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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