Net-Tech Report with Chris Kauza
For the last few months we have been profiling various tools and technologies you can use to communicate and create relationships with others. This month we are going to take a more “humanistic” look at how one entrepreneur is applying these tools in her business to reach out and create relationships; and in turn, help her customers connect with themselves and others in meaningful ways.
Gail Lynn Goodwin is the CEO of InspireMeToday.com, an online library of inspirational content that you can use yourself or share with others.
In 2004 , while working out in gym, Gail discovered that she got better results from her workouts when she listened to motivational and inspirational content. She began sharing her favorites with her friends and colleagues, and discovered that they had similar success. But it wasn't until she helped her daughter write and publish a song about a soldier's wife longing for her husband, that she really connected with people on a massive scale. The song had hundreds of thousands of downloads from places all over the world. They received so many invitations from military personnel to come and see them, that they toured from 2004 – 2006, reaching out to soldiers and their families, and helping them connect with each other.
The reason why I think Gail's story is one to pay attention to, is because of what happened during their first visit to a military base in Iraq.
A young boy approached her and asked her for a “Mom” hug, telling her that his patrols consist of him living in a ditch by himself, thirty to forty days at a time, guarding his area, before coming in for a forty-eight hour rest, and then turning around to go back out for another mission. When she asked him how he is able to do that, the soldier pulled out his audio player and said that he was always looking for good inspiration. This was the catalyst that launched InspireMeToday.com.
There are many reasons for you to choose to NOT be inspired, to NOT do something extra for your customers, or to NOT think of some way you can use the available technology to connect with someone else. The reason I chose to interview Gail for this month's column is because of the very simple way she is using technology (i.e. - website, audio and video content downloaded to portable audio players, etc.) to not only directly connect with others, but also to help other people make those meaningful connections as well.
One of the things to pay attention to with Gail's website and business is the simplicity of the model and how she uses technology to support and grow the business. I encourage you to visit her website. Look at how the information is arranged and accessible. See how she builds channels for visitors to not just consume content, but also to share it with others, thus promoting a "viral" growth aspect to her business.
Listen to something on her website that inspires you. After all, it requires no more effort than listening to the news. Why not make a different choice and choose some content that sustains you, and that you can pass along to others?
___________________________________________________________Posted to THE NATIONAL NETWORKER. To subscribe for your free newsletter, go to www.TheNationalNetworker.com. For the complete National Networker Relationship Capital Toolkit and a free, continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com. You are also invited to click our buttons:
Forward/Share This Article With Colleagues And Social Media:
1 comment:
I went to Gail's website and you are right. It is easy to find layers and layers of interesting material. I even wrote to her about possibly working together and inspiring my caregiver clients who are dealing with re-enty after many years of tending to a loved one.
Technology is becoming more and more important for sharing the uplifting material that is out there.
Post a Comment