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Sunday, February 01, 2009

FRANCE: 3 Common Mistakes About Business Networking (It happens in France too!)

by Thierry Mazué
French Bureau Chief


#1 Networking overload
Have you ever met one of these desperate business owners who attend almost every single network event they hear of? Does this sound familiar to you? Hope it doesn't. Based upon result, they may end being a well known networker... crying out & desperate to get more business. Truth is, you have to be selective when it comes to choosing the networks you participate in. It does not make any sense to spend your time at all network events held in your area!


#2 And the winner is...
I know this guy, the Net-King! He won the latest speed-meeting contest with over 75 business cards in... minutes! GREAT! I guess he can do better next time.

But let's take a look at the day after: Who are these contacts? Can you remember any face, what they where looking for, not mentioning what do they look like?
If you ask yourself any of these questions, it is time for you to consider acting differently.

Multiplying contacts is definitively not the best contact sport you should choose.
It leads you to a weird zone. Mike Macedonio (President of the Referral Institute and co-author of the new York times bestseller "Truth or Delusion - Busting Networking Myths") has a nice definition for this zone : he calls it IN-VI-SI-BI-LI-TY!


#3 The day After: Wow! Email is such a nice tool!
Quite often, after a networking event, we all receive an impressive amount of emails, offers, "You need it/You need me/Buy it" sort of message.

How do I feel when this happens? Good! I don't even read it!

I've met somebody for the first time yesterday, spend 3 minutes talking just to have a single reason to exchange business cards, and the next day this prospect turned into a customer! How fantastic is that!

We all know that networking is all about people, getting to know them, building serious and meaningful relationships with them. It remains true for business and social networking.

Whatever your goals are, if you are really serious about how you net-work (thanks to Dr. Ivan Misner for this one), take a look at http://www.29percentsolution.com. This is a serious and fun journey!

Please help all the "invisible Net-Kings": share this link with them!


Thierry Mazué

Maisons-Laffitte

(France, Paris)

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