Networking Your Website with Rita Wilhelm
Technorati is a website designed to highlight latest blog entries and user generated media such as photos, videos and music from around the world in various categories. This means that at any given time the latest news, special events, products and opinions from users around the world are featured in one convenient place for anyone to see and to link to.
Currently, there are nearly 113 million blogs that are featured and 250 million citizen generated media entries. Found on the Internet at http://technorati.com/, this site can be a highly valuable tool to use in networking and increasing traffic to your personal or professional web presence.
If you have a blog site or other media you want to share with the world, Technorati is the ideal place to feature it. In order to get started there is some basic information you will need to understand.
The use of tags is the primary method of getting your site categorized correctly for feature on the site. There are different ways to use tags within your content in order to get it featured properly and the method you use will depend on the type of software you have for your media as well as what programming experience you have.
If you use one of the well known blog software types such as WordPress or Moveable Type, you already have built in tools to use tags, typically called categories within the programs. Make sure when you publish your content on your site that you always use categories that suit your topic. These will be read by Technorati and filtered into the appropriate tags. If you do not use blog software that supports categories or tags automatically, you can still get Technorati to categorize your site appropriately with the use of some simple HTML links within the body of your post.
For example, if you have a post that pertains to pop music you will add in a link such as: pop music. If you have two pertinent tags such as pop music and Britney Spears add in a plus sign between the tags. For example, pop music Britney Spears.
Once you have your posts correctly identified, you need to tell Technorati about them so they can be posted. This can be done in two ways. First, most blog software can be configured to automatically notify Technorati upon publishing. Or, you can manually ping them by going to http://technorati.com/ping/ and entering the URL of your particular post. Using Technorati is quick and easy and can highly benefit your site by exposing millions of users to your content and allowing others to link to you site. This will increase your traffic and refine your search engine optimization processes.
Rita Wilhelm is founder and president of SnapMonkey Inc, which is a company that provides both online marketing consulting to businesses, as well as easy-to-use web-based technologies to help businesses effectively promote themselves on the web.
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Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com/.
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Posted to THE NATIONAL NETWORKER. To subscribe for your free newletter, go to http://www.thenationalnetworker.com/. For the complete National Networker Relationship Capital Toolkit and a free RSS feed, go to: http://thenationalnetworkerweblog.blogspot.com/.
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