TNNWC Publications And Informational Products Division publishes The National Networker (TNNWC) Weekly Newsletter and The BLUE TUESDAY Report especially for entrepreneurs and early-stage venturers; free weekly subscriptions to these informative publications are available online to all entrepreneurial Members of TNNWC.

Membership in TNNWC is free (it's automatic for any subscriber to any TNNWC Publication) and available at our website. When you arrive there, just click on any of the JOIN US or BECOME a MEMBER buttons or links.

Saturday, September 20, 2008

LinkedIn Live

By Matt Anderson

Great Lakes Bureau Chief
(Ohio, Indiana, Michigan, Illinois, Wisconsin, Kentucky)

The best networkers start their own groups and often get the biggest rewards. Katie Felten is doing that with her free monthly LinkedIn Live networking events in Milwaukee, WI. It is cleverly based around two often separate forms of networking: the online benefits of LinkedIn and the face to face benefits of connecting with other local business professionals. “No matter how great anything is online, you’ve got to bring people together in a comfortable environment,” notes Felten.

Like most successful ideas, it started from sensing a need in the marketplace. “Back in 2004 I was one of those people who would accept invitations to LinkedIn and would then do nothing. By 2006 I started getting more curious about it and looking for authors on the subject and reading blogs about it.”

Quite quickly she was getting branded as the “LinkedIn person”, was being asked for an overwhelming number of coffees to explain it and so decided to create an event around it. These happy hour meetings started in November 2007 and now meet on the first Monday of every month from 5:30-8:30pm (deliberately picked as a day that would seldom conflict with other networking events).

The format Felten uses includes a lot of open networking, microphone introductions, and about 15 minutes on a different LinkedIn topic each time. The meetings now attract anywhere from 50-100 people. While the introductions take time, the advantage is that it helps to identify all attendees. This helps you avoid missing out on meeting those one or two key people you might well not have run into otherwise (I never really recognized the value of this exercise before!).

On the surface, the benefits to these events are very similar to other networking events. However, the online networking component, LinkedIn, adds a different dynamic. While it’s helpful to have another topic of common ground that you can talk about with strangers; for those who understand the joys of connecting, you can get business ideas finding out how others are using it. It makes following up easier. You can even find yourself a new job!

Those who attend become part of Link Up Milwaukee which has almost 2000 members now and is the largest group in Wisconsin on LinkedIn. Interestingly, it is mostly through word of mouth that people hear about the networking event.

Why might you want to consider doing something like this in your area? “For me the number one benefit is being in a position of leadership where people almost instantly give you more credibility. I’ve been in a lot of groups; and when I started this, I was amazed at how quickly I was known as the LinkedIn Person. There are presidents of corporations – people who would never take my call – who are calling me.”

LinkedIn is growing fast which is good if you’re using it. If you’re not, the competition is jumping in fast too, so the choice is starting to get overwhelming about all the sites you could use if you had 12 days in your week!

Katie Felten, president of MKE Live , teaches workshops on LinkedIn and is looking to take LinkedIn Live events to other Wisconsin cities.

Forward/Share This Article With Colleagues And Social Media:

No comments:

Blog Archive

BNI News Feed

The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


Site Credits:

Featured in Alltop
ALLTOP Business
News Wire. HOT.
Cool Javascript codes for websites  Fabulous Free Calendars

Create FREE graphics at