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Saturday, September 06, 2008

The Best Time Is Now

Mastering the Membership Maze with Glen Gould

The signs are everywhere you turn. From inflated gasoline and commodity prices to news reports of job losses, we’re hard pressed to keep a good attitude about the economy. So if you’re one of the many that have bought into the “R” word as a reality, I have extremely good news for you. Yep, there’s an easy way to increase your business and be one of the haves in this have-not cycle.
Imagine arriving at a place where everyone (or at least nearly everyone) knows your name. You are welcomed by friends and acquaintances who are happy you’re there. Better still, most of them are ready to help you build your business and are even referring you to their family and friends. And you experience this environment several times a month.

But there’s more. This is a place where you can hone your skills as well. You’ll have the opportunity to attend educational programming at a fraction of the cost available to the public. Often you meet people here who have experiences you can learn from. You’re even introduced to the movers and shakers. You can even demonstrate your commitment to the community by serving as a leader. Your only limit is you.

Sure, this may appear to be a thinly veined cover of a shameless plug for your local chamber of commerce. And it is. But here’s why I’ve dedicated this article to the idea that you must be a member of the chamber in these challenging times.

  1. You need to share your message with as many people as possible for the lowest investment of dollars. For a couple hundred bucks you’ll be a member of a business organization where you can communicate to a closed group of hundreds, if not thousands of potential customers and networking partners.
  2. You need to build a network of people who are thinking of you first when they are asked by their customers, friends, family and vendors who they would recommend to provide what you’re selling. By the law of averages the best opportunity you have to fill your networking base is in a big crowd of business people – your local chamber.
  3. You need to be in the know about current events and what changes may be coming that could affect future business. The chamber is the epicenter of business trends.
  4. You need to be able to prove your worthiness to potential partners, vendors, customers and networking partners. The chamber affords you the opportunity to serve and thereby demonstrate your skills. What’s more, a recent survey by the Atlanta-based Shapiro Group states:

*Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber

*When consumers know that a business is a member of the local chamber they are 44% more likely to think favorably about it.

*Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of it reputation.

5. You need to be in a supportive atmosphere where you can see that others are still doing well and you can too. Again, the chamber stands alone as a positive voice for business.

If you’re not a member of the local chamber you owe it to yourself to join today. When you join, get involved. Volunteer to serve, attend meetings regularly and be willing to meet new people. Then you can begin to build your trusted resource network and soon you’ll reap the benefit of being a part of the best business-building network in town.

Glen Gould

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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