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Saturday, August 09, 2008

Specializing in Enthusiasm - Tapped Into the Source!

By Anne Kelley
Southeast Bureau Chief
(the Carolinas, Georgia, Florida, Tennessee, Alabama, Mississippi)

How could I possibly resist the line: "Specializing in Enthusiasm - Tapped Into the Source!"? Of course I wanted to know more!

That is the tag line that closes Benjamin Turpin’s email. I know Ben and it is certainly true. Ben is a Christian, a husband, a father of three, a master (of Dutch, his chocolate lab) a friend, a businessman, a salesman, a coach and a good listener. His is also half of the Inspiration Agents team (www.inspirationagents.com) that helps bring networking to a different level. I have enjoyed many of their seminars over the past few years as well as attended hosted events in Atlanta. Not only to the attendees learn new or improve upon their networking skills – they also network for their businesses as a result of the format of the meetings.

The newest launch for The Inspiration Agents is Leads To Business. This closed networking group has Hubs rather than teams and each Hub is owned by an individual, not the Inspiration Agents. There is a standard format and agenda for the weekly meetings with different formats for each week keeping things fresh and interesting. Once a month the weekly meeting is “open” to allow guests from any category to visit even thought that seat may be “owned” by someone on the team. The non-intimidating way of sharing leads is also unique to this networking group, yet everyone that attends leaves with a lead or referral. I have seen this system work in an open networking luncheon of about 70 people. Needless to say I was skeptical at first and totally impressed as I left the meeting.

The annual membership is currently $250 with a $25 application fee to secure your seat in the Hub. Meeting fees apply to cover food or room cost depending on the location of the hub meeting.

The exciting thing about the Leads To Business group for me is that it is connecting members from the Sarasota, Florida area hubs to members of the Metro Atlanta hubs by way of a member only website that features profiles, blogs, networking ideas and education.

Also available is a new tool for preparing your “elevator speech” ( www.elevatorspeechbuilder.com ). I know this is always a challenge for me. What do I say that will make an impression? How can I tell someone what I do in just 60 seconds? For me, it is about creating enough interest to be able to talk later. I always envy the people that can stand up and totally engage a room full of people when they speak. The Elevator Speech Builder will help you do just that. Increasing your confidence level is always a bonus in sales!

As interest grows in other states it will be exciting to see this close contact member network helping our businesses grow. As Ben says, “the object of the exercise is the building of a better networking mouse trap -- one that does what networking is intended to do and that is get people more business, without intimidation.

This month’s question is….What do you do to make your elevator speech more exciting? What works well for you? I will share your responses in next month’s column.


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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