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Saturday, July 12, 2008

TNNW, July, 2008, Week 2: Keeping it Simple

This week is dedicated to keeping things simple.

We live in a world where we have choices. It's certainly better than not having any choices whatsoever, but at what price? The answer: simplicity.

I've been hearing a lot of talk lately about "social networking ADD" or "burnout". As we continue to become a highly-connected society on the internet, it's is becoming more commonplace to get a myriad of invitations to join one networking group versus another.

I believe that it is important to view your networking activities in the way you might view your financial investments. Each network to which you belong is an asset that might or might not be working for you at any given time. I recommend to my clients to periodically look at their networking portfolios and review which "investments" are paying off or not. Those that aren't...say goodbye...simplify, simplify, simplify.

To those groups with whom I have spoken, I have stated that for the first time in our lives, we are "kids in a candy store". The only difference from years past is that we have seemingly infinate resources with which to purchase the candy as well as a seemingly infinite amount of candy from which to choose.

When faced with such abundance, the nature of our "game" changes. We are now FORCED TO CHOOSE which candy we want first (there can only be one first - unless you've figured out how to be in two places at once - if you have, call me).

In networking terms, choosing what we want first means knowing our business, having clearly defined objectives and being able to effectively communicate our needs.

Of course, we must also pay close attention to the needs of others, because while we are the "kids" in the candy store, we are also "candy store owners" as well.

Something to ponder this week...moving on...

ANNE BARR, President of Franchise Opportunity Specialist of Dallas, TX is the winner of June's contest. To find out how you can win this month's contest, check out "July's Contest" below!

As always, I look forward to Networking with you...

- Adam
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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