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Wednesday, January 23, 2008

A New Generation of Groupies Emerges

By Linsy Guerrero, Social Networking Editor

The reason that people participate in online social networking sites is to have some value in using the site by connecting with certain people for one reason or another. There is a major trust factor between the layering of contacts that has grown exponentially since these social sites have first emerged. As the layers of contacts one begins to gain start to multiply, the amount of information that is transacted between contacts also increases throughout the network. Social networks allow people to not only connect, but also facilitates scenarios where an individual can look at another’s home page and see what they like and get an insight on who they are and decide whether or not to trust their recommendations on things like movies, books and music. Music alone has dramatically changed how we fashion our personalized pages and created massive social networks in the process.

The introduction of digital music onto the internet scene has revolutionized the music industry and the way we are able to communicate about it. Originally record labels controlled all the communication between their artists and their fans. With the internet scene exploding, web pages started popping up that had been created by artists and message boards were posted for bands to be able to communicate with their audiences, and even more importantly for their fans to be able to communicate with each other. The band-fan relationship is something that had really never existed in the past, and the fan-fan relationship was one only found within clubs or groups. The World Wide Web opened up a plethora of opportunity for fan-fan relationships between people who had never met before, but that had shared interests. Enter


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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