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Thursday, December 06, 2007

Social Networking: Collaborating Minds Are Better than One

Thriving in today's marketplace requires something new: A concentration on innovation and a response to shifting workplace demographics to meet the demands of young workers, according to Mike Gotta, principal analyst at Burton Group, an IT research and consulting firm in Midvale, Utah.

Gotta, who authored a November research report about a collaboration renaissance in the enterprise, notes the emergence of a new kind of company that will rely heavily on socially oriented communication and collaboration tools like Web logs, wikis, tags and social networking platforms for knowledge management and transfer.

"These trends are creating a perfect storm, making Enterprise 2.0 a relevant topic for business and IT strategists," says Gotta.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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