Have you ever subscribed to a newsletter such as this one because someone you know, like and trust recommended that you would find something of value in it? Recommendations are by far one of the most under used methods of networking.
If you are recommended as having a valuable product or service by your customers or clients, then you have found a free way to promote your business because of your quality, the trust and admiration of your customers and the reliability of their word of mouth advertising. Don’t underestimate this great achievement as recommendations are earned, not given away freely.
Think about LinkedIn for a moment and how a recommendation on this one social networking site can elevate your level of expertise in the eyes of others and perhaps set you apart from your competition. Are you giving recommendations to those people that you have had great experiences with? Have you been so bold as to as for a recommendation from those who have told you what a great job you have done? If not, get off your “ask” and request that the person who said those great things put them in the form of a written recommendation that you can post on LinkedIn. This is just one of the many places that a recommendation can bring you new business and elevate you above the crowd.
When someone you know makes a recommendation about you to another person, this is one the highest forms of trust and reliability of your great business. Remember to thank those people that do recommend you. It will reinforce how important it was to you and hopefully encourage more recommendations.
Networking groups like Letip, BNI and so many others are based on the premise of leads or recommendations. Joining one of these groups and allowing members to learn about you and experience your product or service in a positive light is one of the easiest ways to get a recommendation. If you have not joined a networking group and your business lends itself to benefiting by having others try your product or service, look into groups like this. It is like having an unpaid sales force marketing you 24/7. I do recommend BNI and Letip as two of my favorite networking organizations.
Finally, remember to be true to your customers by listening, speaking and offering solutions to your customers for you will earn their recommendation. The time you give to your customers is not a short term investment but one that is long term allowing you to build relationships with your customers which will make your business more prosperous.
In order to build strong relationships with your customers, keep in touch with them. Don’t always be selling but take the position of being a giver. Find out how you can help them, go the extra mile for those who are loyal to you and have your information easily available in the form of a clean website, blog or LinkedIn profile.
Keep in mind that what someone else says about you is 1000 times more powerful than what you say about yourself. Know that it is your customers who are likely to bring new customers to your business. Because there are so many different companies that may offer the same product or service as you do the best way to compete is to establish strong relationships with your customers and know that your raving fans or loyal customers will recommend your business to their friends and families On that note, if you liked this article, or this great newsletter, recommend it to your friends and family. In fact, you can even share it on Facebook, LinkedIn or tweet about it. Thanks in advance for your recommendation.
Rhonda L Sher: The Sloganator Rhonda L Sher was born talking. She fell in love with words as a child and has never stopped communicating since. Her father once commented that she was vaccinated with a phonograph needle. Not only has Rhonda inherited her father's humor, but it's that quick wit that has become the signature that has helped propel her clients to stardom.Acclaimed Keynote and workshop leader, Rhonda has authored two books, "The 2 Minute Networker" and "The ABC's of LinkedIn," "Get LinkedIn or Get Left Out" as well as numerous action guides, articles, workbooks, jingles and corporate slogans.
In addition to writing, Rhonda uses her gift of gab as a featured keynote speaker, consultant and corporate trainer throughout North America. She has successfully taught hundreds of business men and women on the art of business networking and written hundreds of elevator pitches and slogans.Rhonda's greatest talent lies in her ability to create fabulously catchy slogans that are memorable, upbeat, easy to repeat and create instant brand identification. In addition to the books, audio and video, Rhonda creates slogans and taglines for her clients which are memorable, bring them business and make them, money. She works with you to create a corporate slogan for your business that sets you apart from your competition. Her creativity and energy will tap into your customer's mind and have your phone ringing off the hook with new business.
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