Marketing planning is the winning component for any business, whether a new start up or an emerging enterprise, seasoned business or corporate giant. While there is both art and science to the development of a strategic and tactical pair of plans, the nuances can make all of the difference between a mediocre plan and a tremendous success. By delving deeply into each of the following aspects of the planning process, you can achieve more.
The following tenets of a marketing plan will improve the results of any business if used wisely.
- Identify your goals, both financial and otherwise
- Research your competition
- Identify your market niche
- Create the vision and mission, adjust accordingly
- Talk to your customers and prospects
- Put the plan on paper
- Track the results daily
- Identify your goals, both financial and otherwise
- Research your competition
- Identify your market niche
- Create the vision and mission, adjust according
- Talk to your customers and prospects
Ever see market researchers at the shopping mall and wonder what they are researching? Chances are that one of your competitors is researching prospective customers what they need, how much they feel is a good value or some other aspect of the market information needed to construct an effective plan. Why not offer a discount coupon or a free item for assisting with the survey? By developing your strategy to provide your customers with the product or service they really want, and the ability to make a reasonable profit, you have no choice but to grow.
- Put the plan on paper
Some business owners claim that they possess a marketing plan in their head; it’s probably right next to their tactical business plan. Unless your plan is on paper, it is nothing more than idle thoughts, with no commitment,and structure. http://www.blogger.com/img/blank.gifics or key strategies.
At the forefront of the planning process, this may seem daunting, but I assure you that it will be well worth your time if success is important to you.
Remember this: “If you fail to plan, you plan to fail.”
David J Dunworth is a business consultant and coach to entrepreneurs and emerging enterprises, and is a subject matter expert on strategic and tactical planning. For additional information and additional advice, see his blog at: http://www.theovercaffeinatedentrepreneur.wordpress.com
For more information, please visit David's TNNWC Bio.
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