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Tuesday, July 26, 2011


Bill DoerrSales and Marketing with Bill Doerr

15 Second Speed Read

If your primary marketing is done locally, you probably want to find ways to reach into your local community of prospects. If you're also marketing a professional or valuable problem-solving service, you likely want to do that in a manner that's as professional as you are. That's what an enterprising group of women in Connecticut are doing and . . . doing good for themselves and their clients in the process.

Got Girlfriends?
That's precisely how a group of 9 women based in and around the Greater New Haven Connecticut shoreline communities refer to themselves -- literally and figuratively!

Mission and Market
This group was formed with a mission and a market clearly in mind. The Mission? According to Peaches (yes, that's her real name!) Quinn, a Yale University graduate, insurance advisor with the Retirement Planning Group in nearby Guilford, CT and one of the driving forces that gave birth to this wonderful group of women, "Our mission is simple. We want to promote and share our expertise and knowledge with other women . . . giving our clients the opportunity to make sound purchasing and planning decisions based on need and affordability".

Their Market is primarily women (but many men are clients, too) who have reached that 'certain age' in life where wisdom has been learned and earned over many previous years -- i.e. senior citizens.

As nuclear families have gone the way of the 8 track cassette player, more and more seniors have fewer and fewer opportunities to go to a family member they feel they can trust and rely upon to help them make good decisions about their home, their health, their investments and savings, insurance, etc.

Got Girlfriends? means . . . "You Got FRIENDS!"
Collectively, these women offer demonstrated expertise and tremendous client-centric regard in the following areas:
  • life and health insurance,
  • real estate,
  • mortgage financing -- conventional and reverse-mortgage varieties as well as
  • property & casualty insurance
  • home healthcare services
  • etc. etc.
What makes these women truly unique is their dedication to preserving the quality of life for their clients. Jackie St. Peter, a member of "Got Girlfriends?" had an extensive career in healthcare management that lead her to start her firm, "Family Connections". Jackie provides her client families with a resource for all issues that arise from elderly clients with chronic disease management needs to young mothers and newborns whose needs, while different, are no less compelling to address. For Jackie, as is true for all the members of "Got Girlfriends?" . . . life is family and family is just as precious to respect and support as the lives of her clients.

What I've Learned From This Group
Each member is highly successful in her own right. Each has a strong a sense of responsibility to 'give back' to their communities and, in particular, to a group of citizens whose interests may easily be compromised because of a lack of advocates who, like family members of old, are able to 'look out' for them as if they were family. And, in many ways, the clients of "Got Girlfriends?" truly are part of their respective extended families.

It's also abundantly clear that a sense of stewardship to others truly draws and bonds these capable women together. Each one has learned and earned her own 'stripes' in business and life. Each is now committed to sharing the benefits of her respective path to make the lives of their (mostly) senior clients truly good ones.

A (hidden) Marketing Opportunity?
In speaking with Peaches, I asked how other firms felt about the concept behind Got Girlfriends? It seemed logical to me that each member of the group has a powerful venue from which to vet other services to their clients. "As a matter of fact" said Peaches, "that's something we've been thinking a lot about lately".

I suggested that marketing is largely involved with connecting people who can truly understand, value and desire the benefits another is offering. By acting as a marketing intermediary, each member of Got Girlfriends? is in a wonderful position to introduce clients to other firms and vice versa.

Quinn added, "You're right. In fact, when you consider the cost of acquiring a client, many firms might be willing to allow Got Girlfriends? to introduce their products and services at a special fee in exchange for a new customer. In that way, the client has what they need at a very good price, we have a happy client and the vendor has a built-in marketing program where they only pay for their marketing if and when it pays off for them. A win-win-win for all parties."

Amen, Peaches. Amen!

For more information on Got Girlfriends? contact Peaches Quinn at: (203) 915-3154 or Donna Marino at: (203) 430-6702 in the Greater New Haven, CT area.


Bill Doerr, Partner / Markitect at SellMore Marketing, LLC helps professionals and other service providers to market their problem-solving expertise simply, effectively and affordability. You can reach him online at SellMore Marketing, or by phone at 860-798-6964.

For more information, please visit Bill's TNNWC Bio.

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