Professionals and entrepreneurs which engage in positive thinking as their main marketing effort rarely experience the changes or success they desire because, in essence, “positive thinking” is a passive activity. One can sit on the couch all afternoon and think great inspired thoughts but without action, nothing will come of it. Hope then becomes a waiting game because just hoping for your life to change or for your business to suddenly do an about-face can lead to disappoint and failure.
There are plenty of websites, books and media focusing on numerous disciplines regarding the laws of attraction, the belief in abundance and mentally “willing” change into your life. That if you truly believe with all your heart that change will happen and you actually visualize that change, then life is going to give you everything you want. There are large gaps missing with this type of approach. In my business networking experiences, I have noticed this attitude or focus has become more prevalent than ever before. Why? Perhaps the dire economy has led folks to alternative ways of wishing for change but in reality, without focused effort in specific marketing activities, no significant changes will happen to your bottom line. You will be wishing with the same anticipation as when you buy a lottery ticket.
I completely support and advocate a positive mental frame of mind as a key ingredient to achieving your goals but it is a part of the equation. That belief in oneself must be coupled with directed effort. Meaning, you are working on the specific things in your business strategy which you have identified as important to your success. Dedicated effort with a great mental outlook will increase your chances of obtaining what you set out to do tremendously. But only hoping for that success could keep you from really doing the things that can make it happen like identifying your target market, networking with a variety groups and building a referral network which can be support group for years to come.
Lester M. Salvatierra is an experienced and licensed Finance Specialist with First U.S. Finance (http://www.FirstUSFinance.com). He helps small to mid-size companies lease or finance a wide variety of equipment and special projects nationwide. He is passionate about referral marketing and is a business networking coach and Area Director for Business Network Int’l in Ventura County, California. Sign up now to follow his business networking blog at: http://theRogueNetworker.com
BNI
With over 5,500 active chapters, and over 100,000 members throughout every populated continent worldwide, BNI is the largest and most successful business referral organization in the world. BNI was founded in 1985 by Dr. Ivan Misner and the organization, which allows only one person from each profession to join a chapter, offers members the opportunity to share ideas, contacts, and most importantly, referrals. Last year alone, members of BNI passed 6.2 million referrals, generating 2.6 billion dollars’ worth of business.
For more information on BNI, please visit http://www.bni.com/ or call BNI Headquarters at 909.608.7575.
Links:
~ BNI Store - http://store.bni.com/
~ Blog - http://www.networkingnowblog.com/
~ BNI SuccessNet Newsletter - http://www.bnisuccessnet.com/
~ BNI Twitter page - http://twitter.com/BNI_Official_Pg
~ BNI Facebook page - http://www.facebook.com/BNIOfficialPage
~ NetworkingNow - http://www.networkingnow.com/
Powered By TNNWC Group™
For complete tactical and strategic business planning, marketing, media, lead-generation, technological and capital resources, scalable solutions and tools to support every entrepreneurial start-up, young enterprise, small- to medium-sized business and emerging high-growth company, talk to The National Networker Companies™/ TNNWC Group, LLC.We are a collaborative entrepreneurial, creative organization offering you hands-on, personalized assistance in every aspect of achieving your monetization, profitability and financial sustainability objectives, domestically and globally.
We don’t just coach you or offer you pre-packaged, push-button solutions – we listen to you, analyze your exact needs, and work within your budget to: 1) create your tool kit and 2) work as your partner to implement your plan by supporting you in the most efficient and productive use of every tool.
Visit our website, which is located at http://www.TNNWC.com .
To receive our newsletters, publications, information bulletins and alerts, simply join us as a Member. Membership is free and the benefits are unequalled anywhere.
Just go to our home page, and click on the “JOIN US” button.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Forward/Share This Article With Colleagues And Social Media:
No comments:
Post a Comment