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Saturday, March 26, 2011

I Scratch Your Back - Why Won’t You Scratch Mine? | BEING THERE WHEN IT COUNTS

Rick Itzkowich
Being There When It Counts with Rick Itzkowich

I received the following email today: “My LinkedIn account has grown tremendously with many high quality contacts. My challenge seems to be to convert all these people to mutually beneficial relationships. Folks always enjoy the referrals I make, but seem slow to reciprocate. Do you have any suggestions?”

This brings up a key point that many people struggle with -- how to build relationships with newly acquired contacts. I used to try to identify who were the right people for me to invest time/energy in to build my relationships. I found this strategy to be very difficult. I also wanted to identify the influential people so that I could focus on them. The problem with this tactic was I found out many of these influential people were very self-centered. In addition, there were a few people who I hadn't considered to be influential initially who turned out to be quite the opposite. So I flipped the paradigm. Instead of me trying to identify the right people, I now let them qualify themselves.

Relationships take time. I find being willing to give before receiving is a great approach – provided if it’s done with the right mindset. Giving with the expectation of receiving is not truly giving. It is barter. I’m not saying barter is bad, or that it doesn’t work. But it is not “giver’s gain.” To fully embrace this approach, you must look at aggregate results, rather than focus on each individual. I will do what I can to provide value to people in my network. The value may come in the form of information, resources, connections or referrals. Whether a particular individual reciprocates or not, is not relevant to me.

I have received plenty of unexpected and great referrals from very unlikely sources. The way I choose to view these bonuses is -- as my "reward" for having helped others. This way I stay focused on the givers gain mindset versus slipping into the "I scratch your back – why won’t you scratch mine” syndrome.

This month's QuoteAction is by Author, Herm Albright

"Perhaps the world little notes nor long remembers individual acts of kindness - but people do."

Your action is to remember someone who did something kind for you.

Enjoy an Extraordinary Month!

Click *here* to find out more about QuoteActions and some of the other innovative products and services offered by THE NATIONAL NETWORKER.

Rick Itzkowich
The LinkedIn Guy

As the creator of
QuoteActions, a unique relationship building system, Rick Itzkowich finds his articles, podcasts and blog messages regarding keeping your brand "top of mind" in high demand.

His, latest product
Link Power Coaching Program, is a must for those people wanting to earn money using LinkedIn.

Rick is also the Co-founder of
Productive Learning & Leisure, a personal development training company for corporations and individuals.

Rick can be reached at

For more information, please visit Rick's TNNWC Bio.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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