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Monday, March 07, 2011

THE FOUNDERS DEN: Content is Still King: Google's New Search Algorithm

In order to eliminate those that simply copy content or publish low quality content, Google announced some very dramatic changes to its search algorithms at the end of January this year. Google’s new content detection techniques negatively affected the ranking of many websites of those that do not produce new and fresh content on a regular basis.

Many webmasters have claimed that their websites experienced collateral damage due to the content spam prevention. They affirmed that their websites’ content was original and helpful, but their traffic suddenly dropped around 40 – 60% because Google’s system was making false conclusions. However, Google stated that “Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness”. Those who were talking about the new evaluation metrics may have been simply mixing unique content with non-unique content. Google advised these website owners to separate their high-quality content from the auto-generated content that had been blocking it from being crawled and indexed.

That being said, the new metrics are helping real content producers and entrepreneurs who purchase original content written by ghostwriters to surpass competitors who simply copy other authors’ content, or publish content that doesn’t provide helpful information to the general public. This means that the importance of unique and informational content online has immensely increased, as we previously predicted it would. It also means that we were all wrong for believing that high-quality; original content always played a decisive role in a website’s ranking. Only now is it really giving true status to those who provide unique information to their readers.

The redesigned document classifier used by Google seems to be helping internet users find real solutions to their problems. Instead of finding websites in the first search results page where they’ll simply waste their time reading already-known content that has been poorly distorted by content pirates, users are finding sites and blogs that analyze their problems through different perspectives, and give them new answers.

While in the past link popularity was the most important factor for deciding a website’s ranking, independently of the utility and originality of its published content, today the power of original content with substantial information is eliminating the predominance of annoying marketing strategies by spammers. This means that business owners must focus on adding unique information to their websites and blogs, instead of mainly focusing on link building techniques like before, though link building still plays a vital role.

So, what should you take away from this? One should clearly see the shift in paradigm in the internet's focus. The focus is in rewarding those that are truly trying to provide information that helps readers and viewers. So, now, more than ever, it becomes very important to make sure your brand has a clear and concise message and that all your content comes from the heart or from qualified content providers that sell unique content. Entrepreneurs, make sure you sit down and evaluate the purpose, quality and clarity of your brand message or you will be left behind.

By Eric Rice

LWI and The Founders Den

The Founders Den

The Founders Den is a collaborative group of successful entrepreneurs, attorneys, investors, tax professionals, and advisors who are committed to sharing their knowledge, expertise, and resources to improve the environment for rising startup businesses. The Founders Den Members come from a variety of professional backgrounds and business sectors, and are focused on leveraging their wisdom and experience to offer advice to young companies, and in select cases the Den serves as an incubator for promising ventures who are in need of support to turn their plans into reality.

Eric Rice is a successful entrepreneur and has built a number of businesses in sectors ranging from financial services to gaming. He is currently the CEO of LWI, a non-traditional marketing firm specializing in social media and online branding.

Eric Rice

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Gaston & Gaston, APLC

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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