The following is reprinted with permission from the Mad Marketing Tactics Blog...
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GIST Video -
Own Your Audience In 2 Minutes - http://bit.ly/LethalNapkin
We live in a world where we have to compete vigorously for attention. A noisy, crowded, rushed world, with voices blaring, signs glaring and children swearing. A world that makes New York's Grand Central Station at rush hour look like nappy time at a country nursery where they are not afraid to use chloroform or ether - I've exaggerating, of course, but you get the gist.
Well...
It's not enough to have a great product, plan and message. Nope. No sir.
You have to find a way to grab their attention, immediately engage them (using pictures, movement, and a genuine human voice).
In brief, you have to be able to draw your message in a simple series of pictures on a napkin while you explain, in simple, graphic terms, what you or your company are all about. To ramp up the exercise, pretend that you are doing this in a busy diner, the person sitting across from you has discretionary authority over $100.0 MILLION in venture funds and the waitress (a dour-looking beast of a woman with an unsightly, hair-laden mole, the size of a raisin, on her chin) has her hands on her hips and is not-so-gently indicating that other customers are waiting to be seated in the diner. To make matters worse, she has already re-filled your coffee cups three times. You're sweating. You need to use the restroom, too.
Look at the informative picture below, quickly absorb its message, and then head to http://bit.ly/LethalNapkin or, if you prefer (and some of you will), http://bit.ly/2guys1napkin -
Head to http://bit.ly/LethalNapkin or, if you prefer (and some of you will), http://bit.ly/2guys1napkin.
GIST VIDEO - "Your napkin is our canvas.*"
* This is not the Gist Video slogan.
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Contact Person: Kent Martin
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TNNWC Puts Members in Driver’s Seat with Video
Levittown, Pennsylvania – Video has become one of the most dominant forms of communications today, driving virtually all forms of media, including social media. Any list of top tech trends for the year includes more than a few mentions of video. Now, businesses considering video in their marketing strategy today have a new weapon at their disposal, thanks to TNNWC Group, LLC. Adam J. Kovitz and Douglas Castle, Co-Chairpersons of TNNWC Group, LLC (http://www.tnnwc.com), announced this morning that they are offering Gist Video as a service to member businesses.
"Video remains one of the best and most dynamic tools a business can use to reach a mass audience with its message,” Kovitz said. “Videos from websites, YouTube and so many other online venues that are picked up by millions of viewers and passed along to millions more are testament to this power. This is why we are using Gist Video to enable our members to broaden the reach of their marketing campaigns.”
Kovitz said the utility of a Gist Video on a company’s website can increase traffic to the site. “Imagine if you could create a short video animation to convey the value proposition your business offers your customers. This animation would help prospects quickly decide if they’re interested in your business and direct them to taking the next step of doing business with you.”
Kovitz describes the people behind Gist Video as “having a sixth sense about identifying what is memorable and compelling” about a business. “They help a business refine its message to its most effective, understandable and results-triggering form, and why a prospect needs to act immediately to realize the benefits of what that company has to offer.”
By example, Kovitz points to two short Gist videos: The Gist of the Gist as well as TNNWC’s Emerging Enterprise Venture Capital Program. Gist Video can make videos of all styles and lengths using dramatically creative techniques to help tell a business’s story.
For more information, check out Gist Video.
About TNNWC Group, LLC: TNNWC Group, LLC is a comprehensive media and services provider conglomerate which addresses the needs of entrepreneurial businesses, emerging enterprises, and growing companies. Its homepage address is http://www.tnnwc.com. Some of the services provided include venture capital, building customer traffic and loyalty, and assisting companies with cultivating international connections and customers.
For Reprints of this Article: email kent@tnnwc.com .
Repeat Contact Information:
Contact Person: Kent Martin
Company Name: TNNWC Group, LLC / The National Networker Companies™
Telephone Number: 888.317.6495 (Extension 703)
Fax Number: 914.517.5944
Company Name: TNNWC Group, LLC / The National Networker Companies™
Telephone Number: 888.317.6495 (Extension 703)
Fax Number: 914.517.5944
# # #
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