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Monday, December 27, 2010

A NOTE FROM THE FOUNDER: 2010: The Year in Review

2010:  The Year in Review

by Adam J. Kovitz

Most people who see such audacious a title as "2010:  The Year in Review" expect a deep synopsis of the key events that defined this past year and why they have earned their place in history.  Twenty-four hour news stations will be doing this, the comedians and satirists will have their own light-hearted spin on them, the sports publications will have the highlight plays that everyone will remember, the financially-focused media outlets will focus on the winners and losers and the entertainment houses will be focused on who got together, who broke up, the scandals, the redemptions, etc.

So what's expected of a publication devoted to small business, entrepreneurship and emerging enterprise - a look at the companies that succeeded?  

No...many emerging companies have succeeded despite tough economic times - many of them fly well below the radar of most publications because they're staying focused on the bottom line and haven't had time to toot their own horns.  Others have, but too few have listened due to liquidity restraints.  Others still, have had success in ways that are not as easily defined by "the bottom line" - perhaps they brought in new talent to help.  Perhaps they've just completed their Private Placement Memorandum for raising capital (a major event in itself).

Will you focus, then on the legislative successes and defeats that will directly affect us?

I suppose I could, but I won't...the jury's still out on that and fancy rhetoric does not necessarily equate to a meaningful bottom line for the majority that, at least in theory, still "rules" the U.S. and other so-called "democratic" nations.

Will you talk about all the things TNNWC accomplished this year?

Again, I could, but enough of our long-time readers (some have been reading us for nearly six years now!) know how much we've grown and evolved over the years and newer readers don't know us well enough to care.

So what will you talk about in your so-called "Year in Review"?

Simple.  Since I believe in getting on other people's agendas (call it my "character flaw" if you will), I will talk about the most important aspect of your business...


By the time this article is published and/or distributed (thanks BUZZWORKS!), it will be between the holidays of Christmas and New Year's.  It is typically a contemplative time as business "seems" to slow down as people are on vacation or, in this economy - a STAYcation.  What better time to look back, take stock in your decisions and begin planning for 2011.

So I will ask you to perform your own 2010 review by asking you the following contemplative questions:

1.)  Did you work hard this year?  Why or why not?
2.)  If so, did it pay off?  Why or why not?
3.)  Has anyone else recognized that it paid off?  Why or why not?
4.)  Did it pay off the way you anticipated it would?  Why or why not?
5.)  Have you been able to stick to your vision for the company?  Why or why not?
6.)  Have you changed any lives this year?  In what way?

Follow-up questions:

1.)  Are you happy with the way you answered your questions?  Why?
2.)  What could you have done more of to ensure a success (or more of a success)?
3.)  What needs to change within your plan as you transition into 2011?  Why?
4.)  How far are you willing to go to make the changes you need?  Is it enough?
5.)  What rewards await you should you be successful?  What will you lose of you're not?
6.)  What specific actions will you and/or your team take to ensure a successful 2011 and when will you take them?

Whether 2010 has been a welcome friend that you're sorry to see go or the unexpected, obnoxious house guest that you can't wait to leave, take the time to honestly go through the questions so you can use this week (or some other time that you carve out for yourself if you're reading this at some other point in the year) to provide you a launchpad for the future...

...your future.

Thank you for being with us in 2010.  From all of us at TNNWC we wish you the Happiest of New Years and look forward to a prosperous 2011...we'll see you then!

All my best,


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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