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Wednesday, December 01, 2010

BEYOND THE CUBICLE – CORPORATE CULTURE: Will Innovation Be The Legacy of Our Current Economic Climate?

Beyond the Cubicle - Corporate Culture with Teri Aulph

It appears the upturn in the economy isn't turning as quickly as predicted and jobs continue to be lost. Do you wonder where they are going? Obviously, companies continue to close their doors, but for those who continue to be in business…who is doing the work of those who are laid off? That doesn’t directly relate to my topic here, but it is certainly an interesting issue to explore. I suspect fewer will continue to do more for the same or less amount of compensation. How do you think that will affect morale down the road, much less the turnover rates?

So, the company you worked for has reduced its workforce and you have been laid-off. You update your resume, learn the ropes of creating an online presence and begin navigating the much too calm waters of the job market. Suddenly, you realize there are fewer opportunities than the last time you were wearing this hat. Next, you realize there are MANY more people playing this game than ever before.

When you do the math, you realize the game has changed and you are going to have to ‘sharpen the saw’, as Covey would say. If you live in a mid-size or small city, you realize more than 50% of the companies have fewer than 10 employees, which, suddenly, is a sobering thought. All this being true, what can you do to stand out among the rest, to create a more appealing persona than the rest and land a job before the rest?

You decide to do a little research to see how other people are faring in this game. You attend a networking event and realize the following is true:

People are willing to take lesser positions than previously held in hopes of moving up and to minimize the gap in their resume (and, obviously, for income). They are learning to have a new respect for all levels of the workforce.

People are creating new ways to make money by understanding current needs and launching their own businesses by leveraging their talents to meet these needs. They find this challenge has opened them up to a more creative mindset, which provides them more self-satisfaction and pride at the end of the day.

People are working more than one job in order to pay their bills. Some of them have found this can lead to new full-time positions in places they would never have explored in the past. This new journey has altered their perspective and increased their confidence.

People who might never have ‘rolled up their sleeves’ to get their hands dirty are now happily doing jobs previously thought to be beneath their level. Many say they are finding more job satisfaction in these positions than before. The lack of resources is forcing many to take on projects from beginning to end, which is refocusing their efforts on efficiency.

While this may not be the best of times, it may not be the worst. At some point in the future, we may look back at this era of history as the catalyst for great innovation… the type of innovation that will change the lives for those who will follow us...the type of innovation that may become our legacy.

For more information, please visit Teri's TNNWC Bio.

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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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