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Sunday, October 03, 2010

BLUE THING #5: Featured Company of the Week

In today’s economy, the rules of doing business have changed. What used to be good advice or a great suggestion has now become a necessity. Though the image you project or company has always been important, when sales were good you didn’t concern yourself on making improvements. Now, if sales are down, image is critical.

In this week’s article we will be sharing with you one great example of a physician/ entrepreneur who has been developing her business using her own successful background to help other physicians be the true expert that they are when being interviewed by radio or TV.

Have you ever noticed when there is an emergency or disaster situation that the media will reach out to interview local authorities, local experts on the issue? Often these experts are doctors. Take for instance the plague of bed bugs in NYC. Media reached out to interview doctors that could assist us in understanding how to deal with the situation. Too often a doctor can be an expert in a given field but they are not prepared for the media. When caught off guard with a media call they can come across in such a way that totally embarrasses them. In those situations an opportunity turns into a disaster for their professional image. If only they had been more prepared to speak to the media, they would be seen as the professional expert they truly are.

As a 33-year-old India native, an accomplished speaker, author and physician Dr. Vidushi Babber set out to serve other physicians so the embarrassment and tarnishing of their professional image would never happen again. She began this process as a radio talk show host in June of 2007 with “Winning with Wellness: Where Beauty Meets Health” on the Women’s Channel of the Internet radio network VoiceAmerica. What followed led her to her new passion with PRN Media Health.

Named as one of America's Top Psychiatrists in 2007 and having received a Patient's Choice Award in 2008 and 2009, Dr. Babber is now highly requested for conferences, quoted in newspapers and frequently interviewed on radio and television. She has co-authored A Healthier You featuring Deepak Chopra and Billy Blanks and Rising to the Top with Les Brown, Patricia Ball and Jim Rohn.

Dr. Vidushi Babber is a passionate entrepreneur. She has so many ideas that she wishes to explore that she does not believe she can accomplish them all in this lifetime. What is just as impressive is that whatever she applies herself to she does with excellence.

Quoted by her patients as a "Godsend to the medical profession" and by the media as "one of the most beautiful doctors in America", Dr. Vidushi Babber knows the power of a woman! As medical director, speaker, educator and a physician with expertise in women's mental health, Dr. Babber has made her mark, becoming one of the first health experts in the nation to combine a platform of beauty with mind and body wellness.

Dr. Babber has hosted her own talk show, Winning with Wellness: Where Beauty Meets Health on VoiceAmerica. Targeting women ages 25 to 50 Dr. Babber has a special interest in improving the mental health of beauty pageant contestants. As a former beauty queen, one of her major goals is to prevent today’s looks-obsessed pageant contestants from developing eating disorders. She entered the pageant scene herself at age 19 in order to improve her public speaking skills and learn how to think on her feet and in 2007 Vidushi was crowned Ms. Houston.

As her next step, Dr Babber, as the founder and Executive Producer is now Host of PRN, a weekly television show by and for physicians with a national primetime reach of 50 million. This unique network was created to help develop physicians as speakers, consultants and media personalities. Dr. Babber also has her own show, Doctors Need To Know on internet talk radio. Dr. Babber says she hopes the show will continue running regularly so she can accomplish her mission of educating women outside of her patient pool.

“I feel like I’m not making the difference I want to make by only diagnosing and treating patients,” Dr. Babber said. “By using radio and TV, I can reach more people because everyone’s hungry for education. I want to teach them to take care of themselves on the inside and on the outside, too”.

Dr. Vidushi Babber has worked diligently over the last several years to successfully combine her two life passions: the practice of medicine and the fundamental desire to care for and educate people with an innate talent for creative television production. She stands out as a unique, energetic and successful role model for many.

Dr. Vidushi Babber became a CEO Space member in the spring of 2010 and attended the July forum to continue to advance her efforts. She is now creating joint ventures with many other organizations through the connections she made at the CEO Space forum. The relationships that she built were so meaningful that she continues to get calls from those she met in July who wish to partner with her in her various projects. Another benefit that has assisted Dr. Babber to expand her vision is the education and the understanding she received to branch out to work with non-profit organizations. She has always wanted to work with non-profits, but didn’t have the knowledge or the expertise to do so. Dr. Babber believes that through the interaction of the community of so many like minded people at CEO Space she was able to establish business enterprises that she would have never ventured into otherwise. It was during the cooperative/collaborative networking at the forum that Dr. Babber was able to visualize and strategize how so many of her ventures could all work together creating a greater win-win for all.

Dr. Vidushi Babber’s passion and love to help people, her skill and expertise as a physician and her excellence as a media communicator not only reaches her Maryland community, but has now advanced to a national and a global level.

For more information, please visit or call 800.PRN.9906
Follow PRNMediaHealth on Twitter and Facebook!

Featured Company of the Week is brought to you by The National Networker, CEO Space Mid Atlantic and Rob Adams (pictured here).
Rob Adams

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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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