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Sunday, September 05, 2010

BLUE THING #2: TNNWC Product/Service of the Week

Michael Phillips

TNNWC™ Proudly Presents...

...BLUE THING #2 with our own Michael Phillips, Chief Innovation Officer

A major benefit of being a member of the “going viral” movement that is the TNNWC™'s Global Interconnected Cooperative Business Community (GICBC™), is your access to a gateway to products and services solutions that reduce costs improve efficiencies and increase sales and profits for member companies. This week’s BLUE THING #2 featured solution is provided by GICBC™ member company Productive Learning & Leisure, a premier provider of Customer Relationship Management (CRM) solutions.

We respect your time…so here’s the…

Blue Bottom Line: (Why should I care? Why should I read on?)
  • Increase and leverage your network
  • Increase your sales pipeline
  • Have more time to run your core business vs. marketing
  • Find new customers and re-establish relationships with old clients
  • Establish ongoing contact and good will with your customers

The Genesis

QuoteActions is an email-based marketing tool developed by Rick Itzkowich, the Co-Founder and Vice President of San Clemente-based Productive Learning & Leisure, LLC (PL&L). Founded in 1992 by Rick and his partner, Lindon Crow, PL&L is a privately-held company that offers unique courses, learning adventures and products that promote personal growth and self-development. Since its inception, PL&L has helped thousands of individuals enhance both their business and personal life.

While running his business, Rick found that direct selling was not as effective as “being in the right place at the right time” marketing. Rick discovered some interesting facts:
  • Only 3% of the people are ready to buy from you at any one moment in time

  • Over a 5-year period a business can lose as many as 1/2 of their customers

  • Acquiring a new customer can cost 6 to 7 times more than retaining an existing customer

  • Businesses that boosted client retention rates by as little as 5% saw an increase in their profits ranging from 5% to a whopping 95%.
Source: Bain & Company

Rick knew he needed a way to stay in front of his current clients (for repeat business) as well as new prospects. It was natural for him to combine his own love of quotations with the experiential aspects of PL&L courses. Since many people already subscribed to daily quotes over the Internet, why not take the concept and add the important “action” item to bring the quote to life. Through QuoteActions he could help his clients stay on “top of their game” for their personal and professional lives – and PL&L would be “top of mind” for them when they were ready for another course or learning vacation.

During the QuoteActions’ product development phase, Rick knew the system would need to be automated, using either a telecom and/or web-based email delivery system. To make it cost effective it would have to be turnkey and maintenance free. E-mail delivery by far was the best way to deliver his messages to his clients. PL&L clients raved about the product, and they soon began to ask if they could send quotes to their customers and prospects. With that QuoteActions was offered to the general marketplace and was recognized as a success in just a few short years.

Product Summary

The QuoteActions Contact Management System is a unique and easy, fully-automated CRM email marketing system. It's designed for emerging enterprise owners who do not have the time, staff or money to stay in touch with their current customers or new prospects.

This affordable Client Relationship Management program not only solves your "I don't have time to stay in touch" problem, but also...
  • Makes a consistent positive impression.

  • The text-based QuoteActions are short inspirational and motivational quotes, accompanied with an action item.

  • Prepared QuoteActions come from you with your contact information, tagline and website. Your clients will think you are very creative and caring.

  • The messages arrive via email to the contacts you have personally invited with your custom QuoteActions subscriber link. All are verified with double opt-in security.

  • Is easy to set up. You are up and running in less than 30 minutes.

  • Once in place, this easy stay-in-touch marketing system keeps delivering your goodwill on a regular basis.

  • Your contacts' emails are privacy protected and are never sold or traded.

Sample QuoteActions Email

Dear Name,

Here's your "QuoteAction" of the day:
"You cannot live a perfect day without doing something for someone who will never be able to repay you."
John Wooden, Legendary Basketball Coach
Your action for today is to make an anonymous donation or do something nice for someone without them finding out you did it.

Have an extraordinary day!

Your Name Here
Your Company Name Here Your Tag Line or Slogan Here Here Here

Who is using QuoteActions?

- entrepreneurs - small business owners - sales reps - network marketing - financial planners
- tax advisers - real estate agents - chiropractors - therapists - bankers - interior designers
- home improvement - dentists - doctors - fitness trainers - caterers - insurance agents
- hair stylists - coaches - attorneys - photographers - artists - travel agents - graphic designers
- printers - veterinarians - developers ............

  • Helps you to leverage your network

  • Helps you fill your sales pipeline

  • Markets for you when you are busy

  • Converts your business cards into cash

  • Re-establishes and maintains relationships with old clients

  • Quick and easy to set up and is maintenance free

  • Low Cost

To learn more about QuoteActions and to obtain a 30 day free trial just click on the icon below.

Membership is FREE!The NATIONAL NETWORKER™The BLUE TUESDAY Report™The NATIONAL NEWSPICKER™LEFT, RIGHT and CENTER™Financing, Credit and Risk ManagementEmerging Enterprises Venture Capital Program™Merchant Payment Processing SolutionsNews Releases, Publicity and Public RelationsBUZZWORKS™ - Branding and Social Media DominationMarket Research, Surveys and PollsAssessment ToolsBLOGWORKS™ - Expand Your Search Engine Presence, Positioning and CredibilityAdvertise with Us!Selected Service ProvidersInternational Connections Service - Go GlobalIntelligence and Information OperationsInstant Mobile Communications, Applications and Training
Visit Our WEBSITE for more!
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Empowering Emerging Enterprises”

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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