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Thursday, August 19, 2010

THE SLOGANATOR: Remember, It’s Passion That Propels Performance

Rhonda L.Sher
Great networkers possess an uncanny ability to recognize business opportunities. Whether it’s discipline, experience or talent, great networkers all share something in common. They seem to have a highly developed sense of timing of when their prospect is at their highest level of interest and at their weakest point of resistance. When these two important variables intersect ... the successful networker is in control.

A good networker knows that a great introduction doesn’t just create one emotional high, but rather many. And, in each and every case, every opportunity encountered should be viewed as an opportunity to sell oneself. The challenge lies in knowing how to do that without dominating the conversation. The greatest networkers know that success is built not by being interesting … but being interested.

Developing your networking ability lies in determining when your prospect’s resistance is overcome by their emotions. Successful networkers understand this principle. They know that to create interest they need emotion. To accomplish that, they need to stimulate a dialogue which invites and inspires their prospect to talk about themselves, revealing important fact about the challenges and opportunities they face. Remember, people who attend networking events are networkers themselves. So, just as you are interested in gaining their trust and confidence, they’re also interested in gaining yours.

Successful networkers also know that once a connection is made, the future of that connection is in the follow-up. Because networking professionals also know that interest becomes diminished over time. Not to mention that other business providers may also be in competition for the prospect. So respond quickly, by e-mail, letter, phone call and most importantly, personal contact.

Monetizing your network connections should be your first priority. After all, isn’t that why you invested your time in making the connection in the first place?

Surprisingly, the follow-up is the area where most networkers fail, because while they may be successful presenters, have an interesting product or service or a compelling story, they fail to follow-up quickly. Remember, unsuccessful follow-up is like a great football team that never scores. While they may have a great offense and defense, they’re incapable of crossing the goal line and no one wants to play for or with a team that never scores.

Your follow-up is your “touchdown.” It’s where your time, effort and energy are converted into business opportunity. It’s where prosperity is created. So, strike while the emotion is high. Keep your passion going … because it’s passion that propels performance!

Rhonda L Sher: The Sloganator Rhonda L Sher was born talking. She fell in love with words as a child and has never stopped communicating since. Her father once commented that she was vaccinated with a phonograph needle. Not only has Rhonda inherited her father's humor, but it's that quick wit that has become the signature that has helped propel her clients to stardom.Acclaimed Keynote and workshop leader, Rhonda has authored two books, "The 2 Minute Networker" and "The ABC's of LinkedIn," "Get LinkedIn or Get Left Out" as well as numerous action guides, articles, workbooks, jingles and corporate slogans.

In addition to writing, Rhonda uses her gift of gab as a featured keynote speaker, consultant and corporate trainer throughout North America. She has successfully taught hundreds of business men and women on the art of business networking and written hundreds of elevator pitches and slogans.Rhonda's greatest talent lies in her ability to create fabulously catchy slogans that are memorable, upbeat, easy to repeat and create instant brand identification. In addition to the books, audio and video, Rhonda creates slogans and taglines for her clients which are memorable, bring them business and make them, money. She works with you to create a corporate slogan for your business that sets you apart from your competition. Her creativity and energy will tap into your customer's mind and have your phone ringing off the hook with new business.

Rhonda's Products can be previewed at:

The Two Minute NetworkerMingle To Make Money

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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