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Friday, July 16, 2010



PREAMBLE: Are you ever so busy putting out fires that you can't even find time to put together a "To Do" list? Join free:

Dear Friends:

If you have a business operating plan which is properly centered around your ultimate strategy for attaining your goal, you're off to a good start in a new or growing business. As you exercise discipline and efforts to "stick with the plan," increment by increment, situations will arise that will distract you from this forward motion, but which must, nonetheless, be addressed -- and usually within a short time frame.

Ignoring these crises can destroy your business. Mishandling these crises, can destroy your business. But the biggest danger is the distraction posed by addressing these crises ("putting out fires"), which pulls you away from the forward motion and turns you into an emergency room triage officer -- and one who will never be a CEO. Some would-be managers get so obsessed and absorbed in the resolving of these crises, that they no longer manage, they no longer adhere to the plan, and they become isolated clerks, bookkeepers and engineers -- certainly not the highest and best use of their leadership and coordination time.

Crisis Management Kills. Learn to:

1. Sort out the real crises from the perceived ones;

2. React calmly - never panic. Never be desperate;

3. Delegate solving these distracting problems to other team members to the greatest extent possible;

4. Defer addressing these problems (to the extent that you can) until you've accomplished the incremental work required to be invested toward your business plan, and to achieving your objectives;

5. Make the shortest possible work of addressing any crisis. Don't become obsessed with the possible ("what if...") implications, placing blame, or going on a prevention campaign.

Don't let a crisis manage you. Keep your priorities and perspective intact. Deal from the standpoint of ambition -- not fear and desperation.


Douglas Castle

Douglas Castle
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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