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Thursday, January 17, 2008

Networking Your Website Using Link Bait

By Rita Wilhelm, TNNW Contributing Writer

Building incoming relevant links to your website is what will boost your search engine rankings the most. This is an ongoing process, and this is probably the most time-consuming task related to online marketing.

An incoming link from another site, basically tells the search engines that your site may have good information on it. It’s a vote for you. The more links (or votes) you get from other quality sites, the higher you will rank in the search engines.

But what is going to make quality sites want to link to you?

First of all, it is important to look at your content (what you talk about on your website or blog). Is your website basically a sales pitch? If so, then it’s not very likely someone is going to link to you, unless they are an affiliate and get a commission for referring new clients to you.

To get people to link to you really requires that you have something noteworthy on your website or blog.

You may have heard the term ‘link bait’ before. Link bait is basically content that you put out, that attracts other people, and makes them want to link to you through their blog or other sites.

Do you have an insightful report that people might want to link to? Do you have something that is interesting, educational or funny on your site? Maybe you have a special tool that people can use, or resources that you have gathered.

These links are not only good from a search engine standpoint, but also from a referral standpoint. If a well known blogger talks about something on your site and links to you, you may very well benefit from a burst of new traffic.

Make sure you have an opportunity in place on your link bait page, to convert your visitors to new prospects or clients.

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1 comment:

wradcliffe said...

Link Bait is a great way to draw new users to your site or to send them to other sites, just be sure to use relevant or appropriate words for your "bait", nothing worse than worthless, misleading link bait...

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