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Saturday, November 17, 2007

LinkedIn and The Future of Business Networking

from Bernard Lunn's
blog Read/WriteWeb

LinkedIn has definitely been useful for me. It is not a silver bullet, but when used with respect for real world relationships it has served one very important purpose - I can meet my objectives with the minimum of intrusion on my contacts. I can search for the contacts/companies that I want to reach and find who has a relationship and ping them for help.

This is far more efficient than spamming all my contacts with a mass email saying “anybody know anybody in this role at these companies?” That would probably get a quick response but would rapidly deplete my 'relationship capital'. It is also more effective than guessing who would have the right contacts. In LinkedIn I have been constantly surprised by contacts that I would never have guessed would be useful.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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