If the messengers of the world (the IM ones) led the way of chatting and finding new friends, social networking provided a better way of meeting people with matching interests. With the rise of social networking sites. Orkut revolutionized the way people stayed in touch.
From quite some time now, Orkut has been seeing a whole lot of popularity all over the world. With more and more people joining in daily I think Google now looks very keen changing the overall appearance of the site to enhance the entire brand image. Just a couple of days ago they introduced some new features like photo and rich content scrap, favourite videos and feeds, making communication much easier with friends and share content. They have also translated the site into 12 languages further making it easier for users to add friends globally.
Why is Orkut changing its interface?
From the past few years Orkut has been dominating social networking. After Orkut claiming the best position in this segment a lot of companies worldwide couldn’t resist grabbing a piece of action.
Today Orkut has realized that it’s not just a game of more features and a better software, but it’s about creating a better platform that gives a rich user experience to internet users.
As the competition soars more and more social networking sites are sky-scraping. MySpace, Linkedin and Facebook have been flooded with more users and also have been pulling a lot of user base from Orkut.
If the software and the content is not appealing, it becomes very comfortable for people to try new networking sites. So the question arised for Orkut, will they stick to their old dull site or will get a more innovative interface for a rich user experience. And there they are taking it in their stride.
How can Orkut increase their user base?
So, it looks like Orkut has changed its look finally!
But will it help them to fit in? After all, its Facebook, MySpace and more other social networking sites standing high.
My opinion is that Orkut will have to make a choice for different services than others, quite like what is not in the market today.
Internet users now look for a rich web experience in this prevailing competition. This richer experience, however, is the USP of any social networking site. The site should carry rich content and information, should be less complexed and less prone to errors.
Users now expect Social networking sites to deliver a more compelling experience with expanded offerings, improved usability, and at an absolute minimum, they expect the site to work properly regardless of their browser and system preferences. Users are growing increasingly impatient, and have zero-tolerance for sites that fail to work as expected. Consequently, when users experience site failures, they more likely try other networks.
And at last, Orkut should carry the most quality, relevant links as it wins the internet. The main aim of any social networking site is to increase their userbase. So Orkut will have to make sure to use all of the methods for enhancing their services to users to achieve reliable and lasting results.
Orkut into the Future
To Internet companies around the world, it has become more than apparent that Internet users are embracing Orkut with great enthusiasm. The Internet is becoming more than just a place to find information - it is now a place to interact, communicate, learn and opine on a wide variety of subjects. Orkut has a forum that has popped up all over the site in order for members to share information, ask questions and even form relationships. This is a trend which is not going to fade away anywhere in near future.
Orkut has a population of teenagers and middle aged people also. Every year new users join Orkut and the chain is ever growing. The bubble of Orkut has not burst and does not look like it is going to burst in near future. There are other social networking sites like MySpace, Facebook but it has kept its feet firmly planted. The trend in Orkut will not only be in social networking but also business networking.
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1 comment:
Thanx for the valuable information. I love orkut. But my friends are spending more time on face book. So Iv got no choice but to move.
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