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Wednesday, August 16, 2006

The Language of Networking

Recently US Senator George Allen, R-VA, made a comment to one of his opponent's aides. The comment was taken as rather negative to say the least and some claim racially insensitive. Every since he has been backpedeling and saying that his statement was misunderstood.

You can read the story here.

So what does this have to do with political networking. Everything! Language is how we communicate. This is especially true in campaigns. One of the functions of a campaign is to point out how bad your opponent is and the Webb campaign is doing a fine job of that on this incident - which means that for now, the Webb campaign is controlling the message that people are hearing.

The result hasn't been played out in full yet, but I'd be willing to bet that this episode will cost Allen some support in his re-election effort for the mere appearence of racial insensitivity.

All of this goes to prove that words matter. Networking is about relationships. Politics is really nothing more than informal networking with voters. We build relationships with people we know, like and trust. One of the ways we do that is through the communication of words.
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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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