In the last post, I shared an example of language hindering networking from the world of politics.
The idea is to be careful about what message you want to convey to the voters. That is ultimately who campaigns and candidates network with in order to gain votes. It's no different than a salesperson networking with a prospect to get them to buy something. People buy the political product (candidates) through their votes.
Images are just as important in networking, especially in the political world, as are the words used. In fact, one could argue that images are far more important since images create emotion.
Images used in political ads, whether on TV or in direct mail pieces are used to convey a message. Using the wrong image can create a huge barrier for a campaign and candidate. It can actually do harm to a relationship between candidate and voter. In fact, it can cost a candidate an election.
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Wednesday, August 16, 2006
The Language of Networking Part II
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The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.
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