"To dominate a market and to remain firmly embedded there, it requires a combination of brilliant branding and product or service viability. Branding opens the doors, while demonstrated utility gets clients to purchase, register or sign on." - Douglas E Castle
Through the results emerging from a number of TNNWC Market Surveys and Polls, it has been determined that most every emerging entrepreneurial enterprise, or small business at a competitive crossroads would accept the above definition as being the culmination of a successful marketing effort.
To dominate any industry, however, requires not only great branding (supported by brilliant buzzicology, news releases, advertising and the like) --- it requires that your company's product or service fill either a common need amongst a giant population (i.e. a horizontal field), or address a very specialized, technical need (i.e., vertical field) amongst a limited number of very wealthy recurring purchasers or long-term buyers in a monopolistic industry.
Most emerging enterprises and small businesses prefer to target a share of a large and growing horizontal market.
Point To Remember: With the exception of the high-end fashion or "conspicuous consumption" ("Veblen Effect") audiences, your brand will give you the audience and the opportunity to dominate; but it is your utility that will keep you in the game and ultimately make your name.
Whatever it is that you choose to market, it should be seen by your audience as very useful (filling a need), reasonably simple to use (and to describe or explain) and as a necessity instead of an option.
Faithfully,
Douglas E Castle
p.s. Several bits of information follow to assist you in further understanding and recalling what we've discussed above:
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MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com
Douglas Castle’s Blogs And RSS Feeds
For a complete list, click on the RSS icon below:
For complete tactical and strategic business planning, marketing, media, lead-generation, technological and capital resources, scalable solutions and tools to support every entrepreneurial start-up, young enterprise, small- to medium-sized business and emerging high-growth company, talk to The National Networker Companies™/ TNNWC Group, LLC.
We are a collaborative entrepreneurial, creative organization offering you hands-on, personalized assistance in every aspect of achieving your monetization, profitability and financial sustainability objectives, domestically and globally.
We don’t just coach you or offer you pre-packaged, push-button solutions – we listen to you, analyze your exact needs, and work within your budget to: 1) create your tool kit and 2) work as your partner to implement your plan by supporting you in the most efficient and productive use of every tool.
Visit our website, which is located at http://www.TNNWC.com .
To receive our newsletters, publications, information bulletins and alerts, simply join us as a Member. Membership is free and the benefits are unequalled anywhere.
Just go to our home page, and click on the “JOIN US” button.
---------------
TNNWC Group, LLC, in Brief
TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensable suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth
***
News Ticker: TNNWC NEWS RELEASES
News Ticker: TNNWC RSS AND DAILY EMAIL FEED
We are a collaborative entrepreneurial, creative organization offering you hands-on, personalized assistance in every aspect of achieving your monetization, profitability and financial sustainability objectives, domestically and globally.
We don’t just coach you or offer you pre-packaged, push-button solutions – we listen to you, analyze your exact needs, and work within your budget to: 1) create your tool kit and 2) work as your partner to implement your plan by supporting you in the most efficient and productive use of every tool.
Visit our website, which is located at http://www.TNNWC.com .
To receive our newsletters, publications, information bulletins and alerts, simply join us as a Member. Membership is free and the benefits are unequalled anywhere.
Just go to our home page, and click on the “JOIN US” button.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Marketing Success Defined
Marketing Success: When your business' product or service 1) becomes a verb ("Let's Google him..."); b) becomes the categorical/ generic term - an EXEMPLAR - ("We need a Facebook-Friendly iPhone access application..."); or c) becomes integrated into ordinary conversation or commerce as a part of the process ("Send it by PayPal and then we'll Skype the client this evening...").Through the results emerging from a number of TNNWC Market Surveys and Polls, it has been determined that most every emerging entrepreneurial enterprise, or small business at a competitive crossroads would accept the above definition as being the culmination of a successful marketing effort.
To dominate any industry, however, requires not only great branding (supported by brilliant buzzicology, news releases, advertising and the like) --- it requires that your company's product or service fill either a common need amongst a giant population (i.e. a horizontal field), or address a very specialized, technical need (i.e., vertical field) amongst a limited number of very wealthy recurring purchasers or long-term buyers in a monopolistic industry.
Most emerging enterprises and small businesses prefer to target a share of a large and growing horizontal market.
Point To Remember: With the exception of the high-end fashion or "conspicuous consumption" ("Veblen Effect") audiences, your brand will give you the audience and the opportunity to dominate; but it is your utility that will keep you in the game and ultimately make your name.
Whatever it is that you choose to market, it should be seen by your audience as very useful (filling a need), reasonably simple to use (and to describe or explain) and as a necessity instead of an option.
Faithfully,
Douglas E Castle
p.s. Several bits of information follow to assist you in further understanding and recalling what we've discussed above:
94.4 million people worldwide using PayPal
 |
| A really, wretched rhyme. Why? Because They Can. |
25,705,399 people online right now, using Skype
Every minute of every day, millions of people around the world use Skype to keep in touch – for free.Labels, Tags, Keywords And Terms:
- Adaptation and Flexibility
- Adding Value
- Assessing Needs
- Author Douglas E. Castle
- Behavioral Psychology
- Branding
- Business Planning
- Buzzicology
- Buzzing
- Decisionmaking
- Differentiating Your Product or Service
- Growing Your Business
- Market Research
- Marketing and Media Mix
- Problem-Solving Skills
- Slogans and Catchphrases
- Surveys and Polls
- TNNWC Group
- TNNWC Services
- Trend Spotting
- Trends
- Utility - Meeting A Market Need
- Value Propositions
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MAD MARKETING TACTICS™ !
Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!
Visit us at http://MadMarketingTactics.blogspot.com
Douglas Castle’s Blogs And RSS Feeds
For a complete list, click on the RSS icon below:
Powered By TNNWC Group™
For complete tactical and strategic business planning, marketing, media, lead-generation, technological and capital resources, scalable solutions and tools to support every entrepreneurial start-up, young enterprise, small- to medium-sized business and emerging high-growth company, talk to The National Networker Companies™/ TNNWC Group, LLC.
We are a collaborative entrepreneurial, creative organization offering you hands-on, personalized assistance in every aspect of achieving your monetization, profitability and financial sustainability objectives, domestically and globally.
We don’t just coach you or offer you pre-packaged, push-button solutions – we listen to you, analyze your exact needs, and work within your budget to: 1) create your tool kit and 2) work as your partner to implement your plan by supporting you in the most efficient and productive use of every tool.
Visit our website, which is located at http://www.TNNWC.com .
To receive our newsletters, publications, information bulletins and alerts, simply join us as a Member. Membership is free and the benefits are unequalled anywhere.
Just go to our home page, and click on the “JOIN US” button.
---------------
TNNWC Group, LLC, in Brief
TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensable suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth
***
News Ticker: TNNWC NEWS RELEASES
News Ticker: TNNWC RSS AND DAILY EMAIL FEED
Powered By TNNWC Group™
For complete tactical and strategic business planning, marketing, media, lead-generation, technological and capital resources, scalable solutions and tools to support every entrepreneurial start-up, young enterprise, small- to medium-sized business and emerging high-growth company, talk to The National Networker Companies™/ TNNWC Group, LLC. We are a collaborative entrepreneurial, creative organization offering you hands-on, personalized assistance in every aspect of achieving your monetization, profitability and financial sustainability objectives, domestically and globally.
We don’t just coach you or offer you pre-packaged, push-button solutions – we listen to you, analyze your exact needs, and work within your budget to: 1) create your tool kit and 2) work as your partner to implement your plan by supporting you in the most efficient and productive use of every tool.
Visit our website, which is located at http://www.TNNWC.com .
To receive our newsletters, publications, information bulletins and alerts, simply join us as a Member. Membership is free and the benefits are unequalled anywhere.
Just go to our home page, and click on the “JOIN US” button.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
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