Each Week, TNNWC presents an article written by one of its top guns (actually, top minds) offering you EXPERT INFORMATION AND ADVICE for powering up and growing your business. This is some of the best information available. Read it, think about it, and then PUT IT TO WORK.
This Week’s Article by
Tom Guckin, Divisional President & CSE,
Specialized Financing & Credit Enhancement
In these days, when banks are competing for customers, trying to build deposit and loan balances, reducing fees and giving away gadgets, appliances, monetary bonuses, it’s hard to imaging a time when loans were scarce, deposit interest rates low and bankers were perceived as unfriendly, cold, disinterested individuals.
By faithfully following-up to see that customers are happy, calling to inform us of loan specials, special rates and terms, bonus rates on CD’s and Money Market Accounts and personally greeting us as we come ii to the retail offices, they make us feel special and happy to be doing business with such wonderful individuals.
I could just as well have headed this article:
CUSTOMERS ARE HAPPIER WITH THEIR PETROLEUM REFINERS, or
CUSTOMERS ARE HAPPIER WITH THEIR PROCTOLOGISTS or
CUSTOMERS ARE HAPPIER WITH THE PRICE OF GASOLINE
The truth is, consumers are not a happy group these days. Mr. Exxon is raising prices, I’m sure, in an all out effort to boost the economy. Doctor Proc is never an enjoyable experience and customers are NOT treated by their banks in the way described above.
Banks, in particular, are NOT working to stimulate any economy, nor to help ANYONE in need of higher deposit interest rates or lower loan rates. They are only interested in their own bottom lines.
Need higher investment income? Risk it on a roll of the dice or in the stock market if you dare. Banks want to pay 1% or less meaning it will take 72 YEARS to double your money. (At 6% you money double in 12 years)
Need a loan? You’d better have excellent credit, good cash flow, 30% equity and substantial deposits (at the above 1% or less). We really DON’T lend otherwise.
And so...the rich get richer...
Visit TNNWC. We have money to lend at reasonable rates. Your credit doesn’t have to be perfect, less than 30% equity is acceptable. Growth money or Start-up, we may be able to help. PLUS, a host of other services to help your business grow.
Visit us today at tnnwc.com and become a member. It’s FREE!!!!
Divisional President & CSE, Specialized Financing & Credit Enhancement
TNNWC Group, LLC
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