15-Minute Media Tactics with Sue HenryEnormous emphasis of marketing a business is placed on having a strong social media presence. So-called "experts" are popping up everywhere! But not all "experts" are created equal. It's hard to know what questions to ask when "we don't know what we don't know".
Below are 5 questions I recommend asking the person you are interviewing to manage your social media presence.
1. How much time will you be spending each day and on what activities?
Many social media consultants or managers charge a monthly fee and spend less than an hour per week marketing your business. Ask for specific sites you be marketing on, how will they know what to say, etc. What is their core strategy? If you hire them, is it a month-by-month contact or for a longer period of time? What happens if you don't see any results?
2. Show them your goals and desired outcomes.
You will need to have a written list of what you would like your social media consultant to achieve. Are you looking for new "friends", "fans", or "connections"? Do you want to drive people to free information you offer? Is your goal to improve your google and map ranking?
3. How will your social media consultant create and engage others in conversations through the status updates, blog posts, comments, etc?
The purpose of social media is to create relationships and engage others in conversation. Effective social media is a dialogue, not a monologue. You will want someone who posts directly on your site rather than relying on an aggragator such as ping.fm, hootsuite, etc. Successful social media consultants understand that social media works when people are interacting and conversing with each other.
4. How will your consultant track results and report to you?
Specify how often you want a report and how you'd like the report delivered. Email? A phone or Skype call? Set the expectations up front.
5. Ask them how much of their business comes from clients or customers that have been found through their social media marketing techniques.
Here's the BIGGIE for me! If they don't use their own social media strategies to find new clients or customers, then how will they successfully find new clients or customers for you? Don't be fooled by hype, stats, or charisma. Ask for references and follow up on them.
Outsourcing social media marketing is a great idea. When you hire the right person, your social media presence should become another income stream for your business. Ask the right questions up front and save yourself time, money, and headaches later on. Remember, you can create a strong, profitable presence in just 15 minutes a day...whether you do it yourself or hire someone to help.
For more information, please visit Sue's TNNWC Bio.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth
Forward/Share This Article With Colleagues And Social Media:
No comments:
Post a Comment