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Tuesday, October 12, 2010

BLUE THING #2: TNNWC Product/Service of the Week

Michael Phillips

TNNWC™ Proudly Presents...

...BLUE THING #2 with our own Michael Phillips, Advisor - Technological and Business Trends

This week’s feature:

Gist Video

We respect your time…so here’s the…

Blue Bottom Line: (Why should I care? Why should I read on?)
  • Discover a new way to quickly, simply and effectively communicate your companies value proposition to prospects
  • Learn how to create and leverage your “Napkin Video” over the Web and social networking to increase sales.

As a member of the TNNWC Group™ and Global Interconnected Cooperative Business Community (GICBC), you have access to an entire suite of products and services to reduce costs improve efficiencies, and increase sales and profits. This week’s featured service is provided by GIST Video, a Selected Service Provider of The National Networker Companies (TNNWC) Group™ .

If you are still reading at this point it is hoped that the Blue Bottom Line above aided you in this decision. Rather than having to read half way through this article to determine if it actually applied to you…..the Blue Bottom Line gave you’re the essence of the information purported to be conveyed.

Now imagine if you could create a short video animation to convey the bottom line of your company’s value proposition to your customers. This animation would help prospects to quickly determine if they have interest in your services or products and guide them to their next step to do business with you.

Everyone has heard the stories of successful companies that have started from drawings scribbled on napkins while downing drinks at the bar. Some companies even have preserved and proudly framed these original napkin sketches because they clearly captured the essence of their business concept in simple and understandable terms. These napkins represented the initial genesis of the company’s value proposition bottom line for their concept, product, service, etc.

Selected Service Provider, Gist video, can help you perfect your company’s “napkin sketches” and then produce a two to three minute animation with sound track to showcase the essence of your emerging enterprise’s value proposition. These short, to the point, reusable videos can be linked to your web site, posted on YouTube, added as a link on FaceBook or other social media, and be attached as a link in marketing emails. Whenever you need to quickly inform possible investors or business prospects about what you do and why they should care you will be ready with an effective, focused visual message.

The folks at Gist Video have a sixth sense about identifying what is memorable and compelling about your company. They will work with you to capture your defining and compelling message that will drive the design of your “Napkin” story board. They will help you to refine your message to its most effective, understandable, and results triggering form…..the true essence of who you are, why you are in business, and why your prospect truly needs to act now to realize the benefits of what you have to offer. Viewers will listen and learn as your “Napkin” is unveiled. Simply put, this is a cleaver way to accelerate people’s understanding of the “Gist” of your company.

The best way for you to understand what an animated “Napkin” message looks like is to see for yourself. The following are a couple of examples:

You know how effective some movie trailers can be to make you want to go to the theater to see them. They are short and to the point. Your Gist Video animated “napkin” video can be just as effective to capture attention and motivate people to take positive action.

In hard economic times it is more important than ever to get the word out to as many prospects as possible about your company’s products and services. A lesson from the great depression showed that those companies that continued to aggressively promote themselves in clear and concise ways stood a much greater chance of surviving…..and even thriving. Creating your bottom line “napkin” message will be an important addition to your arsenal of recession busting tools.

To learn more about Gist Video: Click here

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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