faberNovel Consulting issues a new Research Paper on best practices from leading social network websites
Online social networks and meeting platforms such as Facebook, LinkedIn or Meetic are currently developing at a frantic pace. These companies have been reporting two or three-digit growth rates and most of them have launched intensive acquisition campaigns in the last two years or are now being targeted by major media groups. The sector is beginning to structure itself around some key players, which have succeeded in becoming the reference platform within their field, as the result of their innovations and positioning.
Social networks have numerous specificities. A company’s ability to identify and understand these specificities, and offer suitable answers, results in major success within this field. Today, this sector appears mature enough to enable a study of the market’s leading firms’ development in order to identify their “best practices” and to propose a specific framework analysis for each type of website....
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