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Saturday, November 24, 2007

Deconstructing the business social network

Written by Bernard Lunn / November 20, 2007

I am the wrong age for Facebook or MySpace. But I happen to have a relative who is in the LA music scene, who gave me a tour from his perspective - and now I totally get it. A few decades ago that is where I would have hung out.

I am not looking for a social network. I cannot imagine choosing one single place as my only online hangout and I certainly don’t want the hassle of managing my identity and my relationships on multiple sites. However I am interested in how different tools give different pieces of the social networking puzzle; and what ties them together.

When I wrote about LinkedIn compared to Facebook, some Facebook enthusiasts pointed out that messaging within Facebook is better. I think that is true, but I don’t want to use messaging that is controlled by a site - and I think that is true for most people who grew up with the Internet before social networks evolved. It may be nothing more than habit, but habit matters a lot for adoption.

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1 comment:

jen_chan, writer said...

I suppose it's only normal for someone like Bernard Lunn to look at things from a business perspective. I read the link for his article on LinkedIn and Facebook. And I really, really liked how simple his explanation was of Facebook.

"A few decades ago that is where I would have hung out."

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