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Tuesday, July 10, 2007

Obama catches fire with netroots

By Salena Zito
TRIBUNE-REVIEW
Sunday, July 8, 2007

Total 2007 primary dollars raised: $55.7 million.

Total 2007 number of individual donors: 258,000.

In a word, Barack Obama's second-quarter fundraising numbers are shattering. There never has been anything like it. For a guy who was in the Illinois Senate three years ago not only to be in the top tier of his party's fundraising but to have raised the most of any candidate in a quarter is mind-boggling.

One thing Obama's success does speak to is the maturation of the "netroots": If you have an incredible story and a compelling case to be made, you can catch fire among the political activists in the blogosphere. It's not always about a thick Rolodex and an institutional operation. A fantastic chapter in politics has not been written about the netroots movement -- and that is, how does a candidate cross the threshold of being presidential while maintaining the cause that enabled him to catch fire?


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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