Since The National NetWorker has its own Speaker's Bureau, I thought it would be fitting to promote it as well as a very clever networker named Scott Ginsberg at the same time.
"234 Things That I've Learned about Creating, Delivering & Marketing Speeches" is Scott ("That Guy with the Nametag") Ginsberg's free e-book that's in this week's Front Porch Newsletter.
Here are a few of my favorites:
32. "Motivational Speakers" don't exist. Nobody can motivate anyone to do anything other than themselves. It's a cliche. It's a SNL skit.
53. Your clients are buying YOU. Not your speech. Not your topic. Not your expertise. Not your book. Not your website. Not your testimonials from other clients. Not your one sheet. You. They are buying you. So you better be yourself.
124. The world believes that professional speakers are egomaniacle, sell-sell-sell, product-hawking, self-centered, attention whores who do nothing but puke fluffy stories to audiences all day and get paid ridiculous fees for doing so. I'm not saying this is true, I'm just saying: this is what people think of speakers. So, what are you going to do to combat the stereotype?
And now I'm off to figure out YouTube! Thanks for keeping me on my toes.
-WDK
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Wednesday, October 18, 2006
Scott Ginsberg's 234 notes on Speaking
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The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.
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