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Sunday, September 17, 2006

"The 'Right' Product Line", by Candy Webb

This month, NetWork Marketing Editor for TNNW Candy Webb shares "The Right Choice, Part 2" with us.

Considerations around the “right” product line are a little more difficult than compensation plans. After all, numbers are numbers and product lines are much more subjective. And it should be said that some types of companies and product lines simply fit a particular person better than another company. Given equal compensation plans, one company can be a much better choice in fact, just because of the product. My personal preference is to avoid companies with huge product lines; I find the confusion this causes in getting new distributors started does one very important thing – It slows down duplication! Duplication is the heart and soul of this business and SIMPLICITY above all leads to duplication, so I have always looked for a product line that is focused. An easy to explain product line (my preference is one product will normally produce the fastest growth. Here are a few tips on product choice:...

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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