The Net-Tech Report with Chris Kauza
A lot of the clients we work with like the idea of a Blog and understand how it helps them to stay in touch with their clients and also boost their SEO activity. However, many of them tell us that “keeping up with it” is the hardest thing – especially on top of all of the “other” work they have to do in the regular course of their business. Solution? Use Twitter as a “mini-blog”!
What do I mean by a mini-blog? Most people feel constrained with Twitter's interface and the 140 character limitation – but this is a blessing in disguise! The best way to leverage this is to view Twitter as a miniature blog where you share your thoughts on a particular topic, and see what tweets get re-tweeted (shared), commented on, etc.
Using Twitter as a mini-blog also makes sure that whatever you write down very substantive – in fact, some might go as far as trying to write Twitter Haiku - so-called "Twaiku", and whom you can follow by clicking his name - but that's beyond the scope of this article! It must be precise, brief and compact. You need to really think about what you want to say, in order for your audience to fully grasp your meaning in those 140 characters. However, given the fact that most business owners I know are very busy running and growing their companies, Twitter gives them an avenue to provide quick insights or updates on relevant topics in business.
...but I'm not saying to not have a blog – both are important and serve a purpose. In fact, there are certain basic differences between a tweet and your blog. Suppose your blog is more of a novel and your tweets are short stories. Both are written differently with a different purpose (and perhaps audience) in mind. You have virtually no limitation lengths with blog posts, allowing you to really explore different aspects of your topic. Tweets on Twitter, however, really force you be succinct and focused with your commentary.
Be sure to include your blog and website addresses in your Twitter profile, so you can direct web traffic generated by your tweet to your main website. Undoubtedly, there will be people who will feel interested enough to browse through your website. Further, the Internet has changed how many people read and consume content; many are not willing to put the time in to read a “long” blog post of 4 – 7 paragraphs. Tweets are so short that a reader has no option but to read it in its entirety!
In order to use Twitter effectively, try to use it as a “special preview” of your own website or business blog. Those tweets that get re-tweeted or a lot of response to, are good indications of topics you should consider exploring further in your blog. It's GREAT for market research, in that way. You can pose questions to your audience, inviting them to comment, take a quick poll or survey, etc.
Don't forget the more pedestrian purpose of using Twitter to simply inform your audience of new content on your blog, Facebook Fan Page (you do have one, don't you?). Many people monitor Twitter to let them know of new information that they need to pay attention to, throughout their day.
For more information, please visit Chris's TNNWC Bio.
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