Power Thought of the Week with Patricia Parham, Ph.D.Referrals
You know that people understand your business when they make referrals. These are based on familiarity and trust – trust that you will deliver the quality of products and services promised dependably. Close relationships with members in your network lead to referent power, e.g., you gain from the reputation of those with whom you associate and they gain from being associated with you. Be a wise choice and choose wisely, for it is true that “birds of a feather, flock together.”
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