Power Thought of the Week with Patricia Parham, Ph.D.Impression Management
How well does your company’s “first impression” serve you? Are people aware of your unique services? Does your company’s name come up for niche services that you offer? Are your marketing materials reflective of today’s business climate or are they based on what was popular in the last century? Do you stand out in your networks? Impression management is a skill. Re-assess the footprint that your company makes. Spring is a great time for a makeover.
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I have my homework.
ReplyDeleteI have realized that having a niche is key. All my services are now unified and I am getting a more powerful response. People seem to "get It".
Writing a book targeted to my niche helped too!