Systemic Changes to the Web

from Jay Deragon's blog: A Relationship Economy With Whom and What...

The web has steadily become a utility of the masses. We’ve all became familiar with using the web for communicating, surfing, shopping, receiving information in different forms and a host of other usage attributes both personally and professionally.

The web economy has largely been fed by advertisers vying for eyeballs and attention. Advertisers have been a fundamental resource of the web economy. When a change occurs that alters the old models and creates improved models with a promise of higher returns then said changes are likely to create systemic shifts across the entire web.

You can also see Jay at TNNW "What Say You?"