from Digital Hive
The study has many interesting findings; the global theme is "never ending friending"- because social networking is a world where frictionless attraction makes forging relationships easier - and more rewarding - than ever before.
One interesting finding - while users do reach out to new people online, most social networking activity is deepening relationships that already exist in the real world. Also, users claim they are looking for the "authentic" people and seek to reveal things...
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