Frivolous Facebook Fridays?

By Paul Barsch

Marketing Profs Daily Fix

The use of social networking tools hasn’t exactly taken off in the workplace as many employers are banning the use of Facebook, MySpace and other online communities as a time waster. However, one company is aggressively asking employees to use Facebook to build relationships with each other and customers. Will it work?

Recently, Business Week had a brief article titled, “Now Social Networking Fridays” that described one company’s attempt at using social networking tools to improve recruiting, networking and even employee morale. The company in question, Serena Software, has launched “Facebook Fridays” where employees are asked to spend one hour each Friday to “update their profiles, collaborate with colleagues and clients, and recruit for Serena.”