Wednesday, May 16, 2007

Generation Jones (from Tame The Web's Blog)

Written by Michael Colford, Senior Management Team of the Boston Public Library in charge of Regional Services

We all know about the Millennial Generation, and we've been hearing about their traits and how most libraries are failing to appeal to them. Most of them adapt to changing technology easily and are comfortable interacting socially online. We also know all about the Baby Boom Generation, many of whom are nearing retirement and who for the most part, shaped the library world into what it is today. The Baby Boomers aren't known for a rapid embrace of the recent online social networks, but of course, there are exceptions.

My question revolves around the generation between, a whole lot of Generation Xers and the little heard-of Generation Jones, those of us born between the mid-1950's and the mid 1960's. What makes some of the people born in these generations embrace the recent developments in technology and online socialization, while others simply have no interest?


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