Thriving in today's marketplace requires something new: A concentration on innovation and a response to shifting workplace demographics to meet the demands of young workers, according to Mike Gotta, principal analyst at Burton Group, an IT research and consulting firm in Midvale, Utah.
Gotta, who authored a November research report about a collaboration renaissance in the enterprise, notes the emergence of a new kind of company that will rely heavily on socially oriented communication and collaboration tools like Web logs, wikis, tags and social networking platforms for knowledge management and transfer.
"These trends are creating a perfect storm, making Enterprise 2.0 a relevant topic for business and IT strategists," says Gotta.
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